Emma North

  • An SEO’s Guide to Planning Google Tag Manager Migration

    Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend. However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan. Getting the team on board One of the biggest challenges when looking to migrate over to a tag management system such as GTM is gettin ...

    Emma North/ Koozai.comin Google- 29 readers -
  • Embracing Google Tag Manager

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hello. I’m Emma North and I’m the head of SEO here at Koozai. And today, I’m going to be talking to you about Google Tag Manager. Now, for me, Google Tag Manager is really underutilised and undervalued, and it’s a really powerful, marketing tool.

    Emma North/ Koozai.comin Google- 17 readers -
  • The Power of Google Tag Manager

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hello, I’m Emma North. I’m the head of SEO here at Koozai, and today I’m going to be talking to you about the power of the Google Tag Manager Data Layer. Now, don’t worry, it’s not going to be too technical.

    Emma North/ Koozai.comin Google- 16 readers -
  • 5 Common AdWords PPC Mistakes

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hello. I often get asked about quick wins when it comes to PPC, and I really think that the quickest wins are fixing some of the most common mistakes. So when I first get hold of a PPC project, these are the sorts of things I look for, and more often than not I find issues in at ...

    Emma North/ Koozai.comin Paid Search- 26 readers -