Emma North

  • The Power of Google Tag Manager

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hello, I’m Emma North. I’m the head of SEO here at Koozai, and today I’m going to be talking to you about the power of the Google Tag Manager Data Layer. Now, don’t worry, it’s not going to be too technical.

    Emma North/ Koozai.comin Google- 11 readers -
  • 5 Common AdWords PPC Mistakes

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hello. I often get asked about quick wins when it comes to PPC, and I really think that the quickest wins are fixing some of the most common mistakes. So when I first get hold of a PPC project, these are the sorts of things I look for, and more often than not I find issues in at ...

    Emma North/ Koozai.comin Paid Search- 18 readers -
  • 5 Common AdWords PPC Mistakes

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hello. I often get asked about quick wins when it comes to PPC, and I really think that the quickest wins are fixing some of the most common mistakes. So when I first get hold of a PPC project, these are the sorts of things I look for, and more often than not I find issues in at ...

    Emma North/ Koozai.comin Paid Search- 13 readers -
  • Steps to Effective App Market Research

    In order to market a successful app, it is essential that you first carry out comprehensive research to really understand your market and audience. This research allows you to shape the app and your strategy accordingly, including choosing the right marketing channels, setting realistic goals and measuring the right success metrics. Fail to plan and you plan to fail, as they say.

    Emma North/ Koozai.comin Paid Search- 10 readers -
  • Steps to Effective App Market Research

    In order to market a successful app, it is essential that you first carry out comprehensive research to really understand your market and audience. This research allows you to shape the app and your strategy accordingly, including choosing the right marketing channels, setting realistic goals and measuring the right success metrics. Fail to plan and you plan to fail, as they say.

    Emma North/ Koozai.comin Paid Search- 9 readers -
  • 7 Common SEO Myths Debunked

    The SEO industry has always been largely open to opinion, with effective techniques regularly debated and disputed. Google and other search engines hide behind a complex ranking algorithm using over 200 factors, with no-one knowing all of the elements that Google takes into account when ranking a site or how much weight it gives to different factors.

    Emma North/ Koozai.comin Paid Search SEO- 24 readers -
  • 7 Common SEO Myths Debunked

    The SEO industry has always been largely open to opinion, with effective techniques regularly debated and disputed. Google and other search engines hide behind a complex ranking algorithm using over 200 factors, with no-one knowing all of the elements that Google takes into account when ranking a site or how much weight it gives to different factors.

    Emma North/ Koozai.comin Paid Search SEO- 21 readers -
  • How To Analyse Your Competitors SEO

    This is the transcript from our new video so it may not read as well as a normal blog post would. Okay, so competitor analysis is one of those things in SEO that everybody thinks they do, and everybody thinks they do well. But in actuality, not a lot of people do. And it might be that you just don’t go deep enough and don’t look in enough depth at different competitors.

    Emma North/ Koozai.comin SEO How To's- 13 readers -
    Earlier about the same topic:
  • Getting Started With Google Tag Manager V2

    Getting Started With Google Tag Manager V2 20th Aug 2015 Analytics | No Comments Google Tag Manager first launched in 2012, although despite its powerful features, it’s still not widely utilised by websites. The second version of the interface, known as Google Tag Manager V2, or GTM V2, provides a more intuitive and easy-to-use tool whilst still providing the same powerful features.

    Emma North/ Koozai.comin Google- 21 readers -
  • Short Term vs Long Term SEO Goals

    This is the transcript for our new video. If you are not setting SEO goals, your campaign cannot succeed. But more than that, if you’re not considering both short-term and long-term SEO goals, your strategy is going to have holes in it that are going to restrict your ROI. For example, if you were implementing a new PR campaign, you wouldn’t expect to be achieving the same goa ...

    Emma North/ Koozai.comin SEO- 23 readers -
  • What Have You Been Hit By? A Guide to Google Penalties

    With so many Google updates leading to so many reasons why websites can suddenly or gradually lose traffic and rankings, it can be hard to know where to start. In this post I’ve looked at the different types of Google penalties (and those that are not, strictly speaking, penalties at all) to help you diagnosis your site’s issues and get on the road to recovery.

    Emma North/ Koozai.comin SEO Google- 19 readers -
  • Common SEO Issues With Ecommerce Websites

    This is the transcript for our new video. Hello. Today I’m going to be talking about some common SEO issues that I see a lot with e-commerce sites. I’ve got five issues here that are really common with sites that sell products online, and in ironing them out, you can actually make a real difference to your SEO. First of all you’ve got your URL structure.

    Emma North/ Koozai.comin SEO- 7 readers -
  • Getting To Grips With Digital Marketing: In-House or Outsourced?

    Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI. Today I’ve looked at the benefits and disadvantages of different levels of outsourcing for ...

    Emma North/ Koozai.comin Paid Search SEO- 25 readers -
  • Getting Started With SEO Competitor Analysis

    This is the transcript for our new video. Hello, today I’m going to be talking about SEO competitor analysis. It’s kind of a part of the SEO process that often gets forgotten about and isn’t focused on enough, but in fact it can be really beneficial for your business, and it’s not too difficult to do, but you can gain a lot of insight from doing it.

    Emma North/ Koozai.comin Paid Search SEO- 8 readers -
  • PPC Keyword Research: When & Why Do You Need It?

    Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Here’s what you need to know about keyword research at the different stages in your AdWords project and why it’s so critical to success.

    Emma North/ Koozai.comin Paid Search SEO- 21 readers -
  • 5 Productivity Tips for Busy Marketing Managers

    Sometimes the smallest changes to your day-to-day work can make the biggest difference. We can all increase productivity by saving just a small amount of time on some every day tasks or by becoming a little more organised in the way we work. Here are my tips. I have collated these simple, actionable tips with business marketing managers and small business owners in mind, altho ...

    Emma North/ Koozai.com- 33 readers -
  • 5 Reasons Why Your Business Must Use Facebook Advertising

    Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five good reasons why the vast majority of businesses absolute ...

    Emma North/ Koozai.comin Affiliate Social- 24 readers -