Emma Welland

  • It’s The Year Of Mobile…Again!

    As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever. I think we can all agree that mobile devices have taken over our personal lives over the past few years with the advances in smart phones and tablet technology.

    Emma Welland/ PPC Heroin Paid Search- 7 readers -
  • Make the Most of Your Audience

    When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences. With this in mind, I recommend linking your remarketing and social media presence through Facebook audience targeting. There are 3 areas that should be considered: standard audience targeting, similar audience lists and remarketing to mail lists.

    Emma Welland/ PPC Heroin Social EMail Google Facebook- 3 readers -
  • Get Proactive And Reactive With Your Keyword Research

    Keywords are the fundamental building blocks of any paid search account. When you first launch a PPC account you will always have a list of keywords. It is crucial that you continue to find and develop new keywords so your account can grow and maximize impressions. There are 2 approaches to keyword development: 1) Proactive 2) Reactive.

    Emma Welland/ PPC Heroin Paid Search SEO Google- 6 readers -