eric dezendorf

  • How To Make Attribution Data Actionable

    Many of my clients come back to me about four weeks after they’ve completed implementations processes with the same basic question, “Now what?” With weekly, daily or near-real-time attribution now available for marketers across all industries, the new challenge facing marketers is not how to get attribution data out of their logs, but how to make sense of it and employ it in an accurate, effi.

    Marketing Landin How To's- 17 readers -
  • Attribution: What’s Next In 2016?

    In 2015, marketing attribution took huge leaps forward. Many marketers are now able to understand the incremental value of their marketing on an almost real-time schedule and see placements, campaigns and channels grouped and recalculated almost on a whim without relying on simple last-click metrics.

    Marketing Land- 11 readers -