Eric Enge

  • Featured Snippets: New Insights, New Opportunities

    Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets.

    Eric Enge/ Stone Temple Consulting- 12 readers -
  • Stop oversimplifying everything!

    Join us for a Google Webmaster Central office hours hangout on May 2, 4pm CET https://www.timeanddate.com/worldclock/fixedtime.html?iso=20170502T16&p1=268 Add your questions at https://plus.google.com/collection/8926cB . This session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Consol ...

    Eric Enge/ Search Engine Landin SEO Google- 9 readers -
  • Rating the Smarts of the Digital Personal Assistants

    On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been the leading place to get direct answers for questions via Knowledge Pan ...

    Eric Enge/ Stone Temple Consulting- 22 readers -
  • The Value of Log File Analysis

    Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of all access to a website by humans and search engines.

    Eric Enge/ Stone Temple Consulting- 14 readers -
  • SEO and social: 1 + 1 = 3

    The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the integration of these two disciplines.

    Eric Enge/ Marketing Landin Social SEO- 19 readers -
    Earlier about the same topic:
  • 39 questions with Google at SMX West

    It always attracts a lot of attention when Googlers are up on stage and open for questioning. The Ask Me Anything (AMA) with Google Search at the recent SMX West conference was no exception. This panel, moderated by Danny Sullivan, featured two prominent Googlers: Webmaster Trends Analyst Gary Illyes and Webmaster Outreach Specialist Mariya Moeva. ...

    Eric Enge/ Marketing Landin SEO Google- 16 readers -
  • SEO and social: 1 + 1 = 3

    The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the integration of these two disciplines.

    Eric Enge/ Search Engine Landin Social SEO- 23 readers -
  • 39 questions with Google at SMX West

    It always attracts a lot of attention when Googlers are up on stage and open for questioning. The Ask Me Anything (AMA) with Google Search at the recent SMX West conference was no exception. This panel, moderated by Danny Sullivan, featured two prominent Googlers: Webmaster Trends Analyst Gary Illyes and Webmaster Outreach Specialist Mariya Moeva.

    Eric Enge/ Search Engine Landin SEO Google- 15 readers -
  • Keyword Cannibalization and SEO: What You Need to Know

    One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. You can learn more about the basics of (how that all works here) Part of a publisher’s job is to make it easy for Google to understand their site, and sometimes they fail to do so.

    Eric Enge/ Stone Temple Consultingin SEO How To's- 16 readers -
  • Does Google Use Chrome to Discover New URLs for Crawling?

    Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to put that to the test.

    Eric Enge/ Stone Temple Consultingin Google- 31 readers -
  • The Value of Meta Information to SEO (And How to Use It)

    Meta information (aka metadata) is an important part of a web page that contains elements that can directly influence rankings and click-through rates (CTR) from the search results. Metadata can influence both rankings and CTR on search pages.Click To Tweet Many website publishers aren’t aware of these important pieces of code on their web pages, so they can often go overlooked or be misused.

    Eric Enge/ Stone Temple Consultingin Paid Search SEO How To's- 22 readers -
  • Do you know what a mobile crawl of your site looks like?

    If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail what we found in a mobile-specific crawl we did of one website.

    Eric Enge/ Search Engine Landin SEO Google- 19 readers -
  • Why Google Is a Modern Marvel – Here’s Why #107

    Google search is truly one of the great marvels of modern technology. We can ask it almost any question, and in less than a second get a well-ordered list of potential answer sources. But how does that happen? In this episode of our Here’s Why digital marketing series, Eric Enge pulls back the curtain and reveals the fundamentals of how search works.

    Eric Enge/ Stone Temple Consultingin Google- 20 readers -