Eric Enge

  • Why The Mobile Revolution Has Only Just Begun – Here’s Why #145

    It looks like mobile has already taken the biggest piece of the Internet pie. But according to some recent research by Stone Temple, desktop still wins in some important categories. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why we shouldn’t ignore desktop visitors, while at the same time recognizing the tidal shift toward mobile.

    Eric Enge/ Stone Temple Consulting- 13 readers -
  • How YouTube Videos Rank in Google

    Just how powerful is YouTube when it comes to ranking in Google search? That’s the question I’ll seek to address in today’s post. I’ll do that by looking at the frequency of placement in the Google search results for two different types of queries, and then comparing those rankings against how other videos rank.

    Eric Enge/ Stone Temple Consultingin Social Google How To's- 13 readers -
  • Why Digital Personal Assistants Will Change Search – Here’s Why #144

    Smart speakers and digital personal assistants offer users whole new ways to get information and conduct business. Is your business ready for this disruptive new world of marketing? In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains how digital personal assistants will change how people search, and how you can prepare no ...

    Eric Enge/ Stone Temple Consultingin SEO- 7 readers -
  • Why You Need an SEO Triage Plan – Here’s Why #142

    SOS! Your organic search traffic has hit an iceberg and is sinking fast…what do you do now? DON’T PANIC! In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why having an SEO triage plan in place can help you locate the problem’s source fast and take the right steps to fix it.

    Eric Enge/ Stone Temple Consultingin SEO- 17 readers -
  • The Next Big Thing: Digital Personal Assistants

    Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, and it’s not just useful for consumers—brands have a real oppor ...

    Eric Enge/ Stone Temple Consulting- 8 readers -
  • Why YouTube and Google Rank Videos Differently – Here’s Why #140

    YouTube is owned by Google. But when you do the same search on both, you often get entirely different rankings for videos. It’s almost like one is a Mac and one is a PC! In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals the results of a study he did of just how different the search results are between YouTube and Google, and he gives s ...

    Eric Enge/ Stone Temple Consultingin Google- 15 readers -
  • Semantic Search Changed SEO Forever – Here’s Why #138

    Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains some of the distinctives of semantic search and why it has made search easier for users. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Eric Enge/ Stone Temple Consultingin SEO- 19 readers -
  • New Guide to AMP with Brand Case Studies

    Read my new study titled: The Argument for AMP: Lessons from 10 Case Studies. In it, you’ll see what I learned from talking with 10 companies that implemented AMP on most or all of their site pages to try to improve their performance in Google search for mobile users. I also handcrafted AMP versions of many of the AMP pages for this blog, just to learn the process, the pitfall ...

    Eric Enge/ Stone Temple Consulting- 11 readers -
  • Why Google Can Evaluate Content Quality – HW #137

    It’s hard enough for human judges to figure out something like whether or not America actually has talent. So how can a massive machine like Google figure out what humans will recognize as quality content? In this episode of our Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why Google is able to assess content quality at the massive scale of the web.

    Eric Enge/ Stone Temple Consultingin SEO Content Google- 14 readers -
  • Why Log File Analysis Is Essential for SEO – Here’s Why #136

    Web server log files can yield a wealth of valuable information for the savvy SEO. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why log files are so valuable for SEO analysis. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Eric Enge/ Stone Temple Consultingin SEO- 32 readers -
  • Why You Need an Enterprise SEO Strategy

    Most senior executives in large enterprises have many tradeoffs to make when allocating budget. There are so many priorities to be addressed, such as organizational needs, infrastructure improvements, this quarter’s revenue, next quarter’s revenue and so on. How does SEO fit into that complex mix of priorities? Further, many senior executives assume that Google should be able ...

    Eric Enge/ Stone Temple Consultingin SEO- 17 readers -