Eric Enge

  • Semantic Search Changed SEO Forever – Here’s Why #138

    Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains some of the distinctives of semantic search and why it has made search easier for users. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Eric Enge/ Stone Temple Consultingin SEO- 18 readers -
  • New Guide to AMP with Brand Case Studies

    Read my new study titled: The Argument for AMP: Lessons from 10 Case Studies. In it, you’ll see what I learned from talking with 10 companies that implemented AMP on most or all of their site pages to try to improve their performance in Google search for mobile users. I also handcrafted AMP versions of many of the AMP pages for this blog, just to learn the process, the pitfall ...

    Eric Enge/ Stone Temple Consulting- 10 readers -
  • Why Google Can Evaluate Content Quality – HW #137

    It’s hard enough for human judges to figure out something like whether or not America actually has talent. So how can a massive machine like Google figure out what humans will recognize as quality content? In this episode of our Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why Google is able to assess content quality at the massive scale of the web.

    Eric Enge/ Stone Temple Consultingin SEO Content Google- 14 readers -
  • Why Log File Analysis Is Essential for SEO – Here’s Why #136

    Web server log files can yield a wealth of valuable information for the savvy SEO. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why log files are so valuable for SEO analysis. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Eric Enge/ Stone Temple Consultingin SEO- 31 readers -
  • Why You Need an Enterprise SEO Strategy

    Most senior executives in large enterprises have many tradeoffs to make when allocating budget. There are so many priorities to be addressed, such as organizational needs, infrastructure improvements, this quarter’s revenue, next quarter’s revenue and so on. How does SEO fit into that complex mix of priorities? Further, many senior executives assume that Google should be able ...

    Eric Enge/ Stone Temple Consultingin SEO- 14 readers -
  • The rise of personal assistants

    Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift.

    Eric Enge/ Search Engine Landin SEO- 13 readers -
  • Why Oversimplifying SEO Is Dangerous – Here’s Why #130

    Google gets more complex and sophisticated with each passing year, and yet many still want to believe that there are “magic bullet” hacks or tricks that are simple ways to get higher search rankings. In this episode of our Here’s Why digital marketing video series, Stone Temple’s Eric Enge tells you why! Don’t miss a single episode of Here’s Why with Mark & Eric.

    Eric Enge/ Stone Temple Consultingin SEO- 18 readers -
  • Harnessing the Power of Other People’s Audiences

    We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of market disruption comes upon us? ...

    Eric Enge/ Stone Temple Consultingin Social- 16 readers -
  • AMP for Advanced SEOs: SMX Advanced insights

    At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great information that they provided on the topic. AMP’s expanding ad coverage Ranna Zhou, Google product manager for AMP, was the first to speak.

    Eric Enge/ Search Engine Landin Paid Search SEO Google- 18 readers -
  • Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125

    Did you know you could be cannibalizing the SEO effectiveness of your site’s important keywords? In this episode of our Here’s Why digital marketing video series, Art of SEO lead author and Stone Temple CEO Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Eric Enge/ Stone Temple Consultingin SEO- 26 readers -
  • Semantic Search and SEO: Everything You Need to Know

    In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others understand the term solely as it applies to the field of linguistics, which is related to meaning ...

    Eric Enge/ Stone Temple Consultingin Social SEO- 28 readers -