Eric Enge

  • How machine learning impacts the need for quality content

    Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking model that looks like this: To look at it a little differently, here is a way of assessing the importance of ...

    Eric Enge/ Search Engine Landin SEO Content Google How To's- 16 readers -
  • 15 Crucial Elements of an Informative SEO Audit

    In search engine optimization, auditing a website is a critical first step to understanding where the site is at today, and how to make critical improvements to it. In this post I’m going to walk you through many of the most critical elements of a basic audit. Note that there is much more that you can do, so don’t treat these 15 items as a hard limit on how far you choose to ...

    Eric Enge/ Stone Temple Consultingin SEO- 23 readers -
  • How to Implement a NoIndex Tag

    NoIndex Video Tutorial Transcript The NoIndex tag is a great tool to have in your SEO arsenal. Today I’m going to explain how to implement it and when you should use it. What Does a NoIndex Tag Do? A NoIndex tag is an instruction to the search engines that you don’t want a page to be kept within their search results.

    Eric Enge/ Stone Temple Consultingin SEO- 21 readers -
  • New Featured Snippets Opportunity: YouTube Descriptions

    Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.

    Eric Enge/ Stone Temple Consultingin Social- 18 readers -
  • How Google’s Search Results Work: Crawling, Indexing and Ranking

    Adapted from The Art of SEO 3rd Edition, Eric Enge lead co-author Do you know how search engines like Google find, crawl, and rank the trillions of web pages out there in order to serve up the results you see when you type in a query? While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put you well on your way t.

    Eric Enge/ Stone Temple Consultingin How To's- 15 readers -
  • Google Indexing of Twitter Appears to Be Declining

    At Stone Temple, we’ve been actively tracking Google’s indexation of Twitter since July of 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of this post you’ll find a handy slide deck summary of the whole study. To start, here are two of the more interesting conclusions of this report: Google’s indexation of Twitter has peaked.

    Eric Enge/ Stone Temple Consultingin Social Google- 16 readers -
  • Shopping and Finance Apps: What Do People Care Most About?

    We live in an increasingly mobile world. The June 2015 comScore US Mobile App report showed that 44% of all digital media time spent was being spent in smartphone apps. Note: that was a percentage of all digital media time, inclusive of time spent on desktop and tablets. If that number isn’t stunning enough, the 2016 comScore US Mobile App report shows that this number had grown to 49%.

    Eric Enge/ Stone Temple Consulting- 18 readers -
  • Pubcon Keynote with Gary Illyes and Eric Enge – Virtual Keynote

    RankBrain, CTR, Penguin 4.0, and More Earlier this year at Pubcon Las Vegas I had the opportunity to do a keynote together with Google’s Gary Illyes: The Iron Man Breakfast Keynote Interview : Gary Illyes of Google and Eric Enge. In this post we present the video as the fourth in our series of Virtual Keynotes , along with my commentary on what I consider the key takeaways.

    Eric Enge/ Stone Temple Consultingin SEO- 15 readers -
  • Enterprise SEOs, unite! The SMX East 2016 session recap

    Enterprise SEO is truly unique. While a larger company size may provide substantial leverage in many cases, it also creates some particular challenges. At the recent SMX East conference, I watched a great panel covering this topic with Scott Nickels of Hearst Autos, Simon Heseltine of HP Enterprise, and Amber Fehrenbacher of Surety Bonds.

    Eric Enge/ Search Engine Landin SEO- 7 readers -
  • Sustainable competitive advantages in digital marketing

    It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds great, of course, but the problem is that every single one of your competitors is likely chasing that same $3, so finding these opportunities and successfully executing them is far more difficult than it seems.

    Eric Enge/ Search Engine Landin SEO- 11 readers -