Eric Enge

  • Pubcon Keynote with Gary Illyes and Eric Enge – Virtual Keynote

    RankBrain, CTR, Penguin 4.0, and More Earlier this year at Pubcon Las Vegas I had the opportunity to do a keynote together with Google’s Gary Illyes: The Iron Man Breakfast Keynote Interview : Gary Illyes of Google and Eric Enge. In this post we present the video as the fourth in our series of Virtual Keynotes , along with my commentary on what I consider the key takeaways.

    Eric Enge/ Stone Temple Consultingin SEO- 7 readers -
  • Enterprise SEOs, unite! The SMX East 2016 session recap

    Enterprise SEO is truly unique. While a larger company size may provide substantial leverage in many cases, it also creates some particular challenges. At the recent SMX East conference, I watched a great panel covering this topic with Scott Nickels of Hearst Autos, Simon Heseltine of HP Enterprise, and Amber Fehrenbacher of Surety Bonds.

    Eric Enge/ Search Engine Landin SEO- 5 readers -
  • Sustainable competitive advantages in digital marketing

    It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds great, of course, but the problem is that every single one of your competitors is likely chasing that same $3, so finding these opportunities and successfully executing them is far more difficult than it seems.

    Eric Enge/ Search Engine Landin SEO- 8 readers -
  • Are Links Still a Powerful Ranking Factor? (New Study)

    You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the nonsense! In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings.

    Eric Enge/ Stone Temple Consultingin Paid Search- 21 readers -
  • What’s New With Markup & Structured Data

    Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data” (similar to the way that the Wo ...

    Eric Enge/ Search Engine Landin SEO Google- 10 readers -
  • SMX Advanced recap: Advanced Google App Deep Linking

    Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using smartphone apps. That makes the world of apps a critical one for marketers to understand and embrace. At the most recent SMX Advanced, both Tam Phan, Organic Growth Specialist on the App Store Analytics team at TUNE, and David Iwanow, SEO Produc ...

    Eric Enge/ Search Engine Landin SEO Google- 13 readers -
  • What Was the Impact of Google’s Second Mobile Update?

    On May 11, 2016, Google “finished” rolling out its second mobile rankings update. Today we’re publishing the results of our study to measure the impact of this new algo update. Google’s first mobile update was a big one, was this one as significant? To find out, we took a baseline measurement of over 18,000 mobile queries between April 27th and April 29th to get a snapshot of ...

    Eric Enge/ Stone Temple Consulting- 14 readers -
  • Competitive threats to Google, and what they mean for you

    Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at 33.5 percent, according to January 2016 comScore data. This makes Bing a credible competitor to Google in the US, but the story is quite different internationally, where Google is dominant in nearly every country, other than China (Baidu), Russia (Yandex), ...

    Eric Enge/ Search Engine Landin SEO Google- 14 readers -
  • SEO Tags Virtual Keynote with Gary Illyes and Eric Enge

    On May 5th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we focused on strategies for controlling page indexing, Google’s crawl, and overall site quality. Mark Traphagen then took us through a Q&A session in which we took questions from the audience. Some key areas that brought out key gems include: How NoIndex and rel=canonical affe ...

    Eric Enge/ Stone Temple Consultingin SEO- 8 readers -
  • What Is Keyword Density?

    Updated 4 May 2016 – originally published 2011 You may have heard that you need to be concerned about keyword density. What is it? Keyword density is a measurement of the percentage of occurrences of a given keyword (or phrase) on a page out of all the words on a page. For example, if you have a page about “blue widgets”, then the keyword density of “blue widgets” would be t ...

    Eric Enge/ Stone Temple Consulting- 7 readers -
  • The power of “Anchor Influencers”

    We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right relationships helps you accelerate the progress towards your goals. It’s also important to understand that some influencer relationships will be more important to you than others. I call these people “Anchor Influencers.

    Eric Enge/ Search Engine Landin SEO- 15 readers -
  • Why CTR Is(n’t) a Ranking Factor

    Click through rate (CTR) on you’re listing in the SERPs, isn’t used by Google as a direct ranking factor. But, on the other hand, it might cause your rankings to rise for indirect reasons. That good for a confusing start? Excellent! In this post, I plan to walk you through why it’s not used by Google as a direct ranking signal.

    Eric Enge/ Stone Temple Consultingin SEO- 5 readers -