Eric Enge

  • Keyword Cannibalization and SEO: What You Need to Know

    One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. You can learn more about the basics of (how that all works here) Part of a publisher’s job is to make it easy for Google to understand their site, and sometimes they fail to do so.

    Eric Enge/ Stone Temple Consultingin SEO How To's- 11 readers -
  • Does Google Use Chrome to Discover New URLs for Crawling?

    Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to put that to the test.

    Eric Enge/ Stone Temple Consultingin Google- 24 readers -
  • The Value of Meta Information to SEO (And How to Use It)

    Meta information (aka metadata) is an important part of a web page that contains elements that can directly influence rankings and click-through rates (CTR) from the search results. Metadata can influence both rankings and CTR on search pages.Click To Tweet Many website publishers aren’t aware of these important pieces of code on their web pages, so they can often go overlooked or be misused.

    Eric Enge/ Stone Temple Consultingin Paid Search SEO How To's- 16 readers -
  • Do you know what a mobile crawl of your site looks like?

    If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail what we found in a mobile-specific crawl we did of one website.

    Eric Enge/ Search Engine Landin SEO Google- 13 readers -
  • Why Google Is a Modern Marvel – Here’s Why #107

    Google search is truly one of the great marvels of modern technology. We can ask it almost any question, and in less than a second get a well-ordered list of potential answer sources. But how does that happen? In this episode of our Here’s Why digital marketing series, Eric Enge pulls back the curtain and reveals the fundamentals of how search works.

    Eric Enge/ Stone Temple Consultingin Google- 17 readers -
  • How machine learning impacts the need for quality content

    Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking model that looks like this: To look at it a little differently, here is a way of assessing the importance of ...

    Eric Enge/ Search Engine Landin SEO Content Google How To's- 16 readers -
  • 15 Crucial Elements of an Informative SEO Audit

    In search engine optimization, auditing a website is a critical first step to understanding where the site is at today, and how to make critical improvements to it. In this post I’m going to walk you through many of the most critical elements of a basic audit. Note that there is much more that you can do, so don’t treat these 15 items as a hard limit on how far you choose to ...

    Eric Enge/ Stone Temple Consultingin SEO- 26 readers -
  • New Featured Snippets Opportunity: YouTube Descriptions

    Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.

    Eric Enge/ Stone Temple Consultingin Social- 20 readers -
  • How Google’s Search Results Work: Crawling, Indexing and Ranking

    Adapted from The Art of SEO 3rd Edition, Eric Enge lead co-author Do you know how search engines like Google find, crawl, and rank the trillions of web pages out there in order to serve up the results you see when you type in a query? While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put you well on your way t.

    Eric Enge/ Stone Temple Consultingin How To's- 18 readers -
  • Google Indexing of Twitter Appears to Be Declining

    At Stone Temple, we’ve been actively tracking Google’s indexation of Twitter since July of 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of this post you’ll find a handy slide deck summary of the whole study. To start, here are two of the more interesting conclusions of this report: Google’s indexation of Twitter has peaked.

    Eric Enge/ Stone Temple Consultingin Social Google- 16 readers -
  • Shopping and Finance Apps: What Do People Care Most About?

    We live in an increasingly mobile world. The June 2015 comScore US Mobile App report showed that 44% of all digital media time spent was being spent in smartphone apps. Note: that was a percentage of all digital media time, inclusive of time spent on desktop and tablets. If that number isn’t stunning enough, the 2016 comScore US Mobile App report shows that this number had grown to 49%.

    Eric Enge/ Stone Temple Consulting- 21 readers -