- Our Blog
LinkedIn and Facebook transformed online selling in enterprise and consumer markets. What lessons learned can be applied to selling into SMBs? Top 3 Takeaways: Ownership of your “brand” is going to shift from You to Your Customers Brand Sentiment (Net Promoter Score) impact on Cost of Acquisition will be amplified and will determine who gains market share.
I’ve had the pleasure of working alongside a number of elite companies as they’ve experienced the Technology Adoption Life Cycle (or as I like to call it, the bell curve ride), as portrayed in Geoffrey Moore’s book Crossing the Chasm. I’m often asked by entrepreneurs and venture capitalists alike to explain what changes throughout the course of the “bell curve ride” and how o ...
5 Steps to Identifying the Channel Partners That Will Grow Your Business July 7, 2016 by Eric Groves Leave a Comment Filed Under: Commentary Creating a winning channel strategy starts by understanding how the odds are stacked against you. It’s no surprise they call the golden rule of channel sales the 90/10 rule where 90% of the sales are going to come from 10% of your part ...
I was fortunate enough to join Constant Contact in the early days, (before the email marketing industry “crossed the chasm”) and spent 10+ years inside the tornado it would become. Since moving on and launching Alignable, I’ve continued to watch the evolution of SMB email marketing with a close eye.
Over the past few months I’ve shared a series of tips for how to generate more word-of-mouth (WOM) for your business. Today’s post is dedicated to sharing the very best word-of-mouth tips from the people who know it best: your fellow small business owners. All of these tips were contributed by members of Alignable, the free social network for small business owners.
At Alignable, we believe small business owners are stronger when you band together. My series of posts to date has been about the many ways business owners can generate word-of-mouth referrals when business relationships are formed locally. I’ve covered: How Small Businesses Can Use Word-of-Mouth to Stand Out from the Competition How to Identify Your “Mouths” H ...
In my last post, “Identifying Your ‘Mouths’”, I outlined the importance of knowing who’s most likely to tell others about your business. Word-of-Mouth (“WoM”) happens when these people — consumers, business owners, and other local leaders — put their reputation on the line and tell others about you and your business.
In my previous posts, I defined word-of-mouth and its importance for your business. The “mouths” in word-of-mouth are those people who are willing to share your “word.” So who are they and how do you find them? The mouths that matter are people who are trusted by others, close by, and made up of two primary groups: customers with whom you have a personal relationship, and othe ...
Ask people what’s different about shopping at a local business versus a large chain, and they’ll probably tell you something like: “The owner greets me by name,” “They know everything about the products they sell,” or “They offer such unique products.” Now, think about how often you hear people describe a big chain like that — probably not very often.