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LinkedIn and Facebook transformed online selling in enterprise and consumer markets. What lessons learned can be applied to selling into SMBs? Top 3 Takeaways: Ownership of your “brand” is going to shift from You to Your Customers Brand Sentiment (Net Promoter Score) impact on Cost of Acquisition will be amplified and will determine who gains market share.
I’ve had the pleasure of working alongside a number of elite companies as they’ve experienced the Technology Adoption Life Cycle (or as I like to call it, the bell curve ride), as portrayed in Geoffrey Moore’s book Crossing the Chasm. I’m often asked by entrepreneurs and venture capitalists alike to explain what changes throughout the course of the “bell curve ride” and how o ...
5 Steps to Identifying the Channel Partners That Will Grow Your Business July 7, 2016 by Eric Groves Leave a Comment Filed Under: Commentary Creating a winning channel strategy starts by understanding how the odds are stacked against you. It’s no surprise they call the golden rule of channel sales the 90/10 rule where 90% of the sales are going to come from 10% of your part ...
I was fortunate enough to join Constant Contact in the early days, (before the email marketing industry “crossed the chasm”) and spent 10+ years inside the tornado it would become. Since moving on and launching Alignable, I’ve continued to watch the evolution of SMB email marketing with a close eye.