eric holmen

  • 5 Steps for Optimizing Paid Search ROI with Calls

    Despite advanced tools, A/B testing, and years of experience, most search marketers are optimizing on incomplete data. If you’re not accounting for offline conversions — like phone calls — you’re missing an entire class of data required to optimize paid search campaigns, more accurately measure ROI, and prove your search budget.

    Search Engine Journalin Paid Search- 14 readers -
  • PPC 101: How to Make Calls Part of Your Paid Mobile Search Strategy

    Mobile isn’t the future of marketing, it’s our current reality. With more than 160 million consumers using smartphones in the U.S., it’s no surprise that mobile ad spending will hit nearly $18 billion this year, according to Gartner. Mobile search is the door to discovery, but what happens beyond browsing? Today’s consumers want a straightforward path — and that doesn’t mean ...

    Search Engine Journalin Paid Search How To's- 13 readers -