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With any marketing medium, there’s a certain amount of pollution that can create a toxic environment unsuitable for brand activity. With direct mail, the more irrelevant junk mail a person receives, the more challenging it will be to break through and get your piece opened. With email, it’s spam.
If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. This one is big. If you’re a brand marketer, what I’m going to share could save you millions of dollars.