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VP of Client Services Bob Sturges and Assoc. Director of Mobile Natalie Aller contributed to this post. This morning, Google announced that they will be retiring channel-specific app install campaigns in favor ...
In yesterday’s AdWords Product Summit, Google introduced a slew of new features and improvements covering a lot of range in the AdWords ecosystem. The main takeaways: Google has made it easier to advertise on many different levels of AdWords, and we should be better able to measure effects of ads across devices, but Google still hasn’t addressed the issue of how AdWords ads s ...
Mobile has been an area of focus for Google for some time now, and for good reason. Smartphone proliferation has led to astonishing increases in mobile-based browsing – and, of course, mobile search. 2013 saw some radical changes to device targeting with the introduction of Enhanced Campaigns, which consolidated mobile and desktop campaigns (arguably reducing functionality).