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A project strategy that is set in stone is destined to crumble. You need fluidity and flexibility because it’s inevitable that you will work on a strategy that doesn’t live up to expectations. And when you find yourself in that situation, you need to be able to pivot before you get too far down the wrong path and spend way too much money.
It’s been three months since the Accelerated Mobile Pages Project officially launched in the mobile SERPs. At Seer, we were dying to find out how this Google update would impact how users interacted with all business’ websites – not just online news publications. So, we conducted a test. We conducted an analysis of almost 800 live AMP articles in the carousel.
Google’s Accelerated Mobile Pages (AMP) project is buzzing. Since the launch of universal search in 2007, Google has continued to develop SERP enhancements that create a more user-friendly experience. AMP is certainly a part of this mission, as it allows users to read news articles instantly on their mobile devices. AMP results now rank above the typical news-related links found in the SERPs.