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Editor Note: Searchmetrics is our partner for our SEJ Summit conference series this year, but we were not paid or perked in any way for this post. In a world where “content is king,” traditional keyword research is not enough, and SEOs are increasingly responsible for developing a solid content strategy. Google’s Hummingbird update in 2013 and made this move critical.
Editor Note: Eric was given a press pass by Unbounce to attend the event. No other compensation or agreements were offered and coverage was not guaranteed. I attended the last leg of “The Conversion Road Show,” put on by the landing page conversion and optimization company Unbounce, in Boston on June 8th, 2015.
Phantoms and Pirates, ohhhhh no! Pandas and Penguins, cute! Pigeons…ewww, gross! In the nomenclature of Google filters, algorithms, and updates, the last few years brought symbols we either love or fear. This deep-dive data analysis will look at the local directory industry and why it continues to fly high after Google released the Pigeon update.
There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no data analysis looks at a more significant sample size where an advertiser spends a bit more than a Friday night dinner for two for a click. Where I live, a nice dinner out for two would be $50.
Last week, Google began releasing its Pirate update; a penalty against what it called “notorious” piracy sites violating copyright laws. The first “Pirate” filter rolled out in August 2012. It purportedly caught websites with large numbers of complaints submitted against them for copyright infringements.