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Most golfers have never used the word "optimize" when referring to the continuous improvement of their swings. But that’s what they’re doing: small changes, implemented one at a time, which (hopefully) deliver better results over time. Lead generation via digital advertising often includes an email campaign; and like a golf swing, it’s also all about optimization.
Your company—like so many others—is embarking on the journey of inbound lead generation through content marketing…on a tight budget. Where do you start? We at Adknowledge were faced with this same question at the start of 2014. Hindsight is always 20/20, so consider these suggestions as you begin your program: 1 Here’s why: whether you’re planning on purchasing or not, this i ...