erica ruzicka

  • 3 Steps to Optimizing Your Email Campaigns

    Most golfers have never used the word "optimize" when referring to the continuous improvement of their swings. But that’s what they’re doing: small changes, implemented one at a time, which (hopefully) deliver better results over time. Lead generation via digital advertising often includes an email campaign; and like a golf swing, it’s also all about optimization.

    Adknowledge Blogin EMail- 27 readers -
  • 5 Tips for Starting a Content Marketing Program on a Budget

    Your company—like so many others—is embarking on the journey of inbound lead generation through content marketing…on a tight budget. Where do you start? We at Adknowledge were faced with this same question at the start of 2014. Hindsight is always 20/20, so consider these suggestions as you begin your program: 1 Here’s why: whether you’re planning on purchasing or not, this i ...

    Adknowledge Blogin Content- 21 readers -