erik deckers

  • Ride the Iceberg: Using Hemingway’s Iceberg Theory for Content Marketing

    Published 2 hours ago 47 According to legend, Ernest Hemingway once made a $10 bet with several writers that he could write a whole story in six words. He wrote “For sale. Baby shoes. Never worn.” on a napkin, passed it around, and collected his winnings. Whether or not the legend is true, the emotion of the story is still powerful, and everyone can imagine the sadnes ...

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  • 3 Foolproof Steps To Writing Copy That Grabs Your Audience

    Published 16 mins ago 32 Are you talking to your customers about the things that matter to them using the right language? There’s a simple three-step process to make sure you’re using language that resonates with your audience, but first you’ve got to find that language before you can be sure you’re using it correctly.

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  • Good Marketing Content Uses Simple Writing

    Content Marketing, Owned Media A writer’s prayer: “Lord, deliver me from awkward wordiness. Lead me not into flotsam-filled phrasing, but deliver me from verbosity. Keep my pen sharp, my sentences short, and my thoughts clear.” Writing is a skill we all have, but very few people actually do well.

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