erik matlick

  • From viewable to verified: Here comes the next phase of audience-based buying

    Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies in this industry push boundaries to innovate, and as a collective, often push back against attempts to standardize or regulate that innovation. Take viewability as an example. The drive toward viewability standards was initially met with fear.

    Marketing Landin Display- 17 readers -
  • 4 reasons to love the Marketing Technology Landscape supergraphic

    Have you seen the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been described as everything from “terrifying” to “amazing” to “headache-inducing.” Who would have thought that the marketing technology ecosystem could grow to be so intimidating? But there is no need be overwhelmed or t ...

    Marketing Land- 8 readers -