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Google just announced some very interesting developments in reference to upcoming Google Display Network (GDN) capabilities. These new abilities will give campaign managers specific improvements in term of how you track and attribute offline sales activity to display campaign efforts (spend). To summarize, the GDN will soon have the ability to do the following: Display locat ...
Here’s part 1 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Google is rolling out a change to the Keyword Quality Score scale we have all come to know and love on September 12th, 2016. In preparation, we would do well to prepare for potential impacts on our day-to-day keyword management operations.