erika mccarthy

  • Buyer beware: Targeting Optimization for GDN remarketing

    Something to keep in mind when taking over and/or optimizing display remarketing campaigns: by default, Google enables the setting for Targeting Optimization. The pro: the feature effectively lets AdWords automatically find new customers by turning your remarketing campaign into a lookalike campaign.

    3Q Digitalin Google Retargeting- 11 readers -
  • AdWords Custom Columns: a Holiday Miracle

    Yesterday, Google announced new Custom Columns in AdWords, something SEMs have been craving for some time. This feature allows you add additional columns to your reporting, name and define the columns, and segment them to provide your clients with more detailed insights. Best holiday gift ever. Four of the biggest reasons this is our favorite holiday present in some time: 1.

    3Q Digitalin Paid Search Google- 9 readers -
  • New client? Follow this checklist to start with a bang

    I recently onboarded a new client here at 3Q (#excitingtimes), and during the onboard process, I jotted down some tips and tricks to remember when getting started. Enjoy! 1. Google your client and C-level executives. This will not only give you a sense of the who, what, and when; it will also provide you with an idea of how the press is talking about your client.

    3Q Digitalin Google- 6 readers -