erika trautman

  • How to understand the value of content and measure digital emotion

    For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement is the content actually attracting? What is the overall impact of the content experience, and how does better measurement determine the strategy for future content marketing investment ...

    Marketing Landin Content How To's- 25 readers -
  • 7 ways your video content is missing the mark

    When it comes to creating engaging video content and optimizing the connection with your target demographic, brands need to have a clear video marketing strategy in place from the get-go. Goals must be defined, and your audience needs to be identified. Key performance indicators (KPIs) should be clarified beforehand, with a call to action front and center.

    Marketing Landin Social Content- 16 readers -