Erin Everhart

  • 5 ways SEO and PR should be working together

    With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos.

    Erin Everhart/ Marketing Landin SEO- 19 readers -
  • 5 ways SEO and PR should be working together

    With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos.

    Erin Everhart/ Search Engine Landin SEO- 21 readers -
  • SMX West: Content, your brand and the battle for customers

    We talk a lot about content, but we don’t talk enough about the customers who consume our content. But that’s exactly what Wil Reynolds did for the 25 minutes he was on stage at SMX West last week. And truth be told, I could’ve sat there and listed to him for another 25. How many times have you thought about the people behind the keywords? Or the people behind the algorithm ...

    Erin Everhart/ Search Engine Landin SEO Content- 21 readers -
  • How TV (And Video) Influences Search Behavior

    We idealize that picturesque Friday night family time where Mom, Dad and their 2.5 kids fire up NBC on the one television in the house and snuggle in on the couch for 30 minutes or an hour of uninterrupted entertainment. But that was when we only had access to one form of entertainment at a time. Multi-tasking wasn’t a thing.

    Erin Everhart/ Search Engine Landin SEO How To's- 28 readers -