Erin Everhart

  • 5 ways SEO and PR should be working together

    With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos.

    Erin Everhart/ Marketing Landin SEO- 10 readers -
  • 5 ways SEO and PR should be working together

    With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos.

    Erin Everhart/ Search Engine Landin SEO- 12 readers -
  • SMX West: Content, your brand and the battle for customers

    We talk a lot about content, but we don’t talk enough about the customers who consume our content. But that’s exactly what Wil Reynolds did for the 25 minutes he was on stage at SMX West last week. And truth be told, I could’ve sat there and listed to him for another 25. How many times have you thought about the people behind the keywords? Or the people behind the algorithm ...

    Erin Everhart/ Search Engine Landin SEO Content- 9 readers -
  • How TV (And Video) Influences Search Behavior

    We idealize that picturesque Friday night family time where Mom, Dad and their 2.5 kids fire up NBC on the one television in the house and snuggle in on the couch for 30 minutes or an hour of uninterrupted entertainment. But that was when we only had access to one form of entertainment at a time. Multi-tasking wasn’t a thing.

    Erin Everhart/ Search Engine Landin SEO How To's- 14 readers -
  • How To Manage Your Old & Outdated Content

    Last month, Google announced that it’s rolling out Panda 4.2 over the next couple of months. It’s the first refresh in almost 10 months of the now-infamous algorithm update that’s partially responsible for the “content is king” mantra that’s swept the search industry. That’s great news for anyone who was hit last September and has worked to remedy their low-quality content; ...

    Erin Everhart/ Search Engine Landin SEO Content How To's- 19 readers -
  • SEO Can’t Always Get What It Wants — Or Can It?

    Everyone can, and probably has, argued over what part of working in SEO is the hardest. From the frequent algorithm updates and never really knowing what Google is thinking to constantly explaining yourself to executives and fighting tooth and nail to correct our bad reputation, we have plenty of options to choose from.

    Erin Everhart/ Search Engine Landin SEO- 36 readers -
  • 5 SEO Problems Plaguing E-Commerce Websites

    Search engine optimization (SEO) is challenging, but SEO for large e-commerce websites is a different kind of beast. Not only are you dealing product inventory and adding new pages constantly, but you’re also not the only one responsible for the website. The larger the site, the more hands you have on it — and most of those hands will have little to no SEO knowledge.

    Erin Everhart/ Search Engine Landin SEO- 34 readers -
  • What to Do When Your Organic Landing Page Isn’t the Optimal Page

    Ten years ago, maybe even five years ago, traffic was the only metric SEO professionals were responsible for. The industry was new, we were still figuring out what we doing, and candidly our stakeholders didn’t know any better. The industry is nothing like that now. We’re better equipped at understanding algorithms, users are savvier with search engines, and stakeholders de ...

    Erin Everhart/ Search Engine Watch- 7 readers -
  • 2015 Planning: What Does Your SEO Strategy Look Like Next Year?

    Two things always start happening this time of year: We look back on everything that’s changed and we start predicting the game changers for next year. Both are critical when you’re planning your 2015 SEO strategy, as are many other things. It’s also about this time that things just start slowing down, both on the agency side and in-house, which finally gives you some downt ...

    Erin Everhart/ Search Engine Watchin SEO- 5 readers -
  • 21 Link Building Ideas That Have Nothing To Do With Guest Posting

    As an industry, I think we’ve gotten better at not relying completely on guest posting as the only way to get links. I think. At least, I sure hope we have. Don’t get me wrong: Guest posting done correctly still works really well – note the emphasis on “done correctly.” I’m not recommending you remove it from your tactic list, but a little tactical diversity never hurt anyone.

    Erin Everhart/ Search Engine Landin SEO- 27 readers -
  • Should You Really Spend Your Time (And Resources) On Negative SEO?

    The past month or so, I’ve been losing sleep over negative SEO. And trust me: of all the things that I could be doing other than sleeping, thinking about negative SEO is at the bottom of that list. Maybe it’s the surge in extortion emails surfacing. Maybe it’s Google continually softening its stance on whether negative SEO actually does exist. Maybe it’s my own paranoia.

    Erin Everhart/ Search Engine Landin SEO Google- 13 readers -