Erin Hogg

  • Ecommerce: Blurring the lines between online and offline experiences

    What does the No. 2 song of 2013 and ecommerce have in common? Blurred lines. “The retail customer has an experience, and they expect that experience to be consistent, no matter where they engage with that company,” said Ryan West, CEO, West Music. “Our responsibility as omnichannel retailers is to blur the lines and make sure it’s going to be impactful, no matter where they engage with us.

    Erin Hogg/ MarketingSherpa Blog- 22 readers -
  • Big Data: No longer a big buzzword

    This week in the MarketingSherpa Book Giveaway, we’re giving out five free copies of The Big Data-Driven Business: How to use big data to win customers, beat competitors and boost profits. In this MarketingSherpaBlog post, we interviewed one of the co-authors, Russell Glass, for his insights on leveraging big data and what’s on the horizon for this much-discussed topic.

    Erin Hogg/ MarketingSherpa Blog- 16 readers -
  • Email Personalization: Craft forms with purpose

    At MarketingSherpa Email Summit 2014, Eventful, an online retailer of concert and event tickets, presented how it personalized and segmented its email campaigns to achieve a 66% increase in purchases. To deliver a personalized email experience to its 21 million subscribers, Eventful’s Paul Ramirez and Ryan Blomberg created a recommendation engine that provided alerts about p ...

    Erin Hogg/ MarketingSherpa Blogin EMail- 18 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    Omnichannel is a word that many marketers have become familiar with in the past year or so. It’s the evolution of multichannel marketing and, some argue, an overused buzzword. Lisa Butler, Head of Enterprise Solutions Enablement, eBay, agrees with that statement. In the MarketingSherpa Media Center at IRCE, she sat down with Allison Banko, Reporter, MarketingSherpa, to discu ...

    Erin Hogg/ MarketingSherpa Blog- 21 readers -
  • 6 Tips for Creating an Effective Survey

    As marketers, we see lots of benchmark data and statistics that we base our business decisions on. At MarketingSherpa, we recently conducted a nine-month study on the state of ecommerce. You’ll see the results of our research conducted with 4,346 marketers across 95 in-depth charts. Obviously, this data didn’t come out of thin air.

    Erin Hogg/ MarketingSherpa Blog- 9 readers -
  • Video Ecommerce: Getting up close and personal with products

    Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at Watch this video as IRCE speaker Sukhinder Singh Cassidy, Chairman and Founder, Joyus, sat down with MarketingSherpa's Daniel Burstein to discuss video marketing in e-commerce, and how to leverage it effectively.

    Erin Hogg/ MarketingSherpa Blogin Content- 25 readers -