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Time Inc., the publisher of the most iconic magazine covers of the 20th Century, is in the business of sending shockwaves throughout the media. From Ellen Degeneres coming out to detailed images of the 9/11 attack to the 2017 anointment of President Trump as “Person of the Year,” Time has slapped some of history’s most controversial issues on its cover.
Paul is a 27 year-old engineer from Minnesota. He’s the kind of millennial who likes to brew homemade beer in his garage while listening to Coldplay, Bon Iver, or The Lumineers. Paul and his wife of one year, Sarah, have been thinking about starting a family. For now, though, he’s happy visiting relatives and sampling his homemade brew in his free time.
In the summer of 2014, an unassuming patch of Nevada desert became home to a building that could reshape the way we think about transportation. That swath of dry land, now known as the Gigafactory, is the lithium ion battery factory where Elon Musk and his team at Tesla are building the material that will power over one million electric vehicles annually by 2020.
The life of a content marketer is a series of uphill battles. It’s hard enough to secure budget for content. Then comes the task of devising and implementing a content strategy that has clear goals and a business impact. By the time brands get to the part of their journey where they actually get to create content, they’ve often exhausted a ton of energy and resources.
When you walk into Contently’s HQ, the first thing you see is a wall painted with the words: “Those who tell stories rule the world.” In addition to serving as permanent quirky fixture of our interior design, it’s become the defining message of who we are and what we offer. As marketers get to know us better, they want to know how we help brands create content that has a meani ...
The origin story for Lenny Letter, the feminist newsletter launched by Girls co-creators Lena Dunham and Jenni Konner, starts back in 2014. Dunham was on a book tour to promote her essay collection Not That Kind of Girl, and at each event, she spoke with communities of women interested in their rights, bodies, and relationships to one another.
Finance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry. How can brands bridge that gap and connect with consumers? A recent Contently survey on millennials and finance found that 30 percent of the young GIF-lovers did not trust finance companies, while 43 percent were unsure.
Today, just about every brand wants to create content. A great publication can impact everything from sales to recruiting to corporate communications. But building that publication comes with two huge challenges: time and money. The cost of hiring and maintaining a full-time editorial staff adds up, and relying on just a few people to cover a wide range of topics is both risky and inefficient.
In the six years since Contently was founded, we’ve seen some major transformations. Facebook took over the internet, our CCO changed hairstyles every few months, and—most importantly—our clients reached new levels of content marketing sophistication. As we’ve grown as a company, so has the ability of our clients to tell meaningful stories.
In the November 2016 elections, marijuana lit up the ballot. Voters in California, Massachusetts, and Nevada legalized recreational marijuana. In Florida, North Dakota, and Arkansas, constituents approved medical marijuana measures. And in Montana, where a restrictive 2011 law threatened to shut down dispensaries, voters chose to protect and expand access to medical cannabis facilities.
Brand management is a little bit like dental hygiene: Those who avoid it are going to end up with big problems that easily could’ve been avoided. Yet marketers who fail to comply with brand standards and legal safeguards risk losing more than just a tooth. These failures often cost content marketers their credibility and, in some cases, their jobs.
I grew up playing one of the least glamorous positions on my soccer team: left defender. I wasn’t the forward who scored the goals or the keeper who made the heroic saves. No, I was responsible for stymieing the offense and starting the chain of passes that would put our strikers in position to score.
A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. A headline from a BuzzFeed article sums it up well: “In Case You Haven’t Noticed, 2016 Is Basically The ’90s.” Now, stock-imagery and video-licensing platform Shutterstock is tapping into this nostalgia.
Nobody wishes you luck unless you’re an underdog. In Hollywood, our favorite protagonists like Rocky, Luke Skywalker, and Elle Woods all hear the words of encouragement from friends and mentors before they take on a crucial challenge. But wishing someone luck also comes with the understanding that these protagonists may fail. (The subtext: Good luck because you’ll need it.
Two entrepreneurs meet at a cafe to discuss music and books in six languages. A young mother examines the sonogram of her son, relieved she will give birth to a healthy child. Doctors examine patient data to understand how prescription patterns play a role in the heroin epidemic. While these subjects sound like Netflix documentary recommendations, they are, in fact, the focus ...
Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department knows what it’s doing.
When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances.
Marketing analyst Rebecca Lieb likes to say, “Content is the atomic particle of marketing.” But as we get closer to 2017, we should probably tweak that to: “Content is the atomic particle of all communications.” For the last few years, marketers have tapped into the power of storytelling by creating content that inspires brand awareness, promotes thought awareness, and generates leads.
For months, my health-nut brother has encouraged me to develop a meal plan. (“Dumplings are not a food group, Erin.”) To humor him, I decided to map out what I would eat. Suddenly, my menu was no longer determined by drunken noodle cravings. I started to classify food by value. I organized components into categories—protein, fats, grains, and vitamins—that would provide enough ...
On March 3, 1914—the day before President Woodrow Wilson’s inauguration—8,000 suffragists marched past the White House to protest for the right to vote. Even though the organizers had secured a permit, people spit on, assaulted, and heaved objects at the protesters. Women wouldn’t be able to vote for another six years, but the march was a symbolic demonstration that they were u ...