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When Michael Frazier jumped industries — from veteran journalist to marketing executive — he didn’t leave his beat-reporter spirit far behind. Now head of communications and marketing at the National September 11 Memorial & Museum, Frazier says that a shared purpose between the institution and his media past drew him to the museum.
Editor’s note: Paull Young recently moved to San Francisco to work on strategic partnerships with the public content team at Instagram. He remains as an advisor to charity: water. When I first spot him, Paull Young, then Director of Digital for charity: water, is happily lugging a cumbersome, bright yellow fuel can through the halls of Content Marketing World.
With social listening tools now commonplace, plenty of companies keep track of what people say about them online. What they find, however, is there’s a big gap between tallying brand mentions and deeply understanding what customers (or potential customers) really think and feel. Most social listening tools can’t make sense of subtlety: They can’t make out complex human intera ...
For marketers still neck-deep in creating a mobile marketing strategy, contemplating yet another hard-to-grasp, disruptive, and hyped-up technology may make their head pound. Regardless, welcome to wearables, declared the next big thing everywhere in the press — and by plenty of digital marketing heavyweights. I’m no tech wallflower, but grappling with this one hurts.