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It’s official – Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them. #1. We’ve Got a Couple More Months Before Bing's ETAs Hit the Shelves According to the crew at Bing Ads, they’ll be rolling out ETA support for all advertiser accounts in December of 2016.
Sitelinks are the king of all AdWords ad extensions. They are, by far, the most versatile extensions; they’re useful for accounts of all verticals, they appear on all devices and advertisers can use them to say just about anything. Even better, I’ve literally never encountered an account that didn’t yield higher CTRs once enabling these bad boys.
Earlier this month, Google did a very limited beta release of a new feature in the AdWords Opportunities tab called the “Account Health Score for Search.” I must admit that this tool made me a little nervous; at first glance, it was eerily similar to WordStream’s AdWords Performance Grader, as a few people pointed out.
As a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I spent hours poring through them identifying products we used, clipping out the offers and organizing them alphabetically. The only thing worse than searchign for them was actually using them. With coupons, you never buy a normal quantity of the featured item.
Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads in the AdWords interface. This giant new ad format gives advertisers an additional 45 characters to work with, making it easier to build a compelling case for searchers to click on their ads.
Just this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big reveal at the #GoogleSummit back in May, advertisers have been eagerly awaiting this new, more robust ad format, which has been deemed the biggest change to the AdWords model since its inception 16 years ago.
Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year. There’s just one issue with video advertising –it has a crazy-high barrier to entry. Advertisers need collateral to promote and lament the idea of actually creating video ads.
This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to the “old faithfuls” we’ve been using here at WordStream for years.
My computer’s desktop is nothing short of offensive. To most, it appears to be messy, cluttered and vastly disorganized. My teammates are constantly begging me to clean it up. Hate to break it to you, but I’m not changing it anytime soon. To me, it is perfect. I know exactly where every file and document is—contrary to popular belief, there IS a method to my madness.
There’s no doubt about it, Bing Ads and AdWords have a tenuous relationship. In some ways, they’re competitors, vying for marketers to pour more advertising dollars into their respective networks. Yet, they’re also partners of sorts, working together to shape the future of digital advertising. Lucky for SEMs, these ad management platforms have become increasingly similar throu ...
This is my mom. She is many advertisers’ dream girl. She’s a full-time housewife, armed with a healthy wallet and plenty of time to peruse the internet. Moreover, she lovingly serves as a part-time personal assistant for most of my immediate family—meaning that she’s perpetually online shopping for everything ranging from household supplies to clothes for my dad to flights for us kids.
Every spring, the PPC community eagerly awaits the Google Performance Summit, where Google reveals new AdWords technologies that they’ll be releasing in the coming months. Last Tuesday was the big day and it definitely did not disappoint. As I watched the livestream of the event, I was also tuned into Twitter’s #ppcchat to gauge industry leaders’ reactions to the new Google products.
There’s no doubt about it, paid search is hard. It requires a diverse skillset; you must leverage your creative side to dream up new keyword combinations, your left-brain to analyze your A/B tests and bid adjustments and Excel wizardry to create reports. Being really good at all of these is exhausting, so luckily, there are plenty of free tools out to make our lives a little easier.
2016 has been a big year so far for Google. From the reorganization of the SERP to the new ad format policy to the addition of Google Maps to the Search Network, the search landscape has evolved rapidly in the past few months. Just last night, Google released its latest announcement in a spree of updates.
I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement. For five years, I skated through life, avoiding algebra, calculus, trigonometry and the like at all costs.
Earlier this week, I headed down to the Lone Star State for Pubcon’s Austin conference. I’ll admit, I was looking forward to binging on tacos 3x a day, crushing margaritas on Rainey Street and playing giant Jenga on 6th, but most importantly, I was pumped to have the opportunity to listen to and present alongside some of the brightest minds in the digital marketing industry.
Cross-functional communication fosters stronger marketing programs. Here are six ways your PPC and email marketing progra ...
For the past few months, Google’s been making some major changes to modernize their ad serving methods. First came the monumental SERP switch-up that nixed side ads and reduced the total number of ads served. Then, it updated the formula used for serving unique ad formats, giving priority to advertisers with higher ad rank.
Just last week, our founder, Larry Kim, recorded a podcast with Jeff Sauer of Jeffalytics. Now, I know Larry pretty darn well (we’ve worked together for five years!), but many of the stories that he shared on this podcast were new to me. Most of us know Larry Kim as “Larry the Marketing Hack Artist.
Getting broken up with sucks—especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation months later, you realize that there were actually plenty of warning signs that things were on the rocks. Maybe you ignored them, hoping things would get better with time. Maybe you even denied them, avoiding the subject altogether.