Erin Ward

  • Everything You Ever Wanted to Know About Content Strategy

    Submit a Q and get an A Some nerds play Xbox or memorize X-Men backstories. The nerds at Contently spend all day thinking about content strategy. To spread the nerd love, we’ve decided to hold what we’re calling The Content Strategy MegaQ&A, where the Contently content team will answer any and all questions you throw at us about the world of content strategy (or other things, if you want).

    Erin Ward/ The Content Strategistin Content- 4 readers -
  • Leveraging Platforms for More Powerful Content

    [Editor's note: This is the third post in our Content Strategy 200 series, inspired by Contently CCO Shane Snow's upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, e-books, and content strategy classes in the months to come.] In the digital age, editors and content strategists have to wear many hats—including that of the data analyst.

    Erin Ward/ The Content Strategistin Content- 9 readers -
  • Orchestrating a Smarter Content Machine

    Ed. note: This post is part of our Content Strategy 200 series, inspired by Contently CCO Shane Snow’s upcoming innovation book, Smartcuts. Stay tuned for a series of webinars, ebooks, and content strategy classes in the months to come. *** One of the most common questions we hear from brand publishers is, “How should I build my content organization?” To answer that question ...

    Erin Ward/ The Content Strategistin Content- 3 readers -