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While it may seem like Amazon owns the retail world, the vast majority of purchases still take place in traditional brick and mortar stores. In fact, in a recent TechCrunch article Google claims that while 87 percent of shoppers go online to research products, 92 percent of purchases still take place at physical stores.
In case you weren’t sure how to feel about the news, one major print publisher recently made some editorial changes to inform you. Last month, USA Today experimented with putting emojis in headlines. Yes, emojis have now officially graced the pages of print newspapers, and people seem to be about the development, which isn’t surprising, given the image below.
Esquire, founded in 1933, flourished through the Great Depression, and in the 1960s was considered on par with The New Yorker as a pioneer of New Journalism. Stories written in this style combined journalistic research with narrative techniques taken from fiction writing. Then, Esquire boasted stories by Gay Talese, Tom Wolfe, and Norman Mailer, but today, the publication is kn ...