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  • 3 ways phishing destroys marketing ROI

    Marketers rely on key performance indicators (KPIs) to prove their value to the business. And email is a key driver of those metrics, generating more leads, conversions and revenue than any other distribution channel. Unfortunately, the most valuable marketing channel is also the least secure. In the first quarter of 2016, the Anti-Phishing Working Group (APWG) observed more ...

    Marketing Landin EMail- 13 readers -