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When it comes to lead generation, you hear the same things over and over again…. You have to drive people to landing pages on your site and have them register with an email address, in order to receive your gated content. You hear it all the time because it works. Once you get an email address, then you can begin to “court” those leads, and you keep in touch.
A recent survey disclosed that 68% of customers who have a bad experience with a company post their stories on social networks. If just Facebook is used, and the average Facebook user has 229 friends, thousands will be reached instantly. 60% of those surveyed also stated that they are influenced by what others say about businesses.