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Webinar Registration More and more brands are investing in content marketing, but larger budget allocations don't always yield successful content. Poor user experience and design are often to blame for poor ROI. The solution: a strong relationship between content strategy and user experience integration.
Webinar Registration The seemingly overnight adoption of content marketing has injected new life into brands. Unfortunately, the mass publishing of content is also uncovering what those same brands have been ignoring for years: poor user experiences that don’t allow for the consumption of the very content in which they’ve made heavy investments.