evan cummins

  • The 7 Deadly Sins of PPC: Envy #ppcsins

    We’re covering the seven deadly sins of PPC all month. Check out the other posts in the series here: PPC Sin #1: Gluttony PPC Sin #2: Greed PPC Sin #3: Wrath PPC Sin #4: Lust PPC Sin #5: Sloth PPC Sin #6: Pride As we wrap up our series of PPC sins, we arrive at ENVY. Now don’t get me wrong – a little bit of envy can be good.

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  • 5 Things I Learned About PPC from My Fish

    Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius. Meet Octavius It’s good to start small In everything you do, it’s good to have goals.

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  • 4 Tips for Building Your Own Excel Template for PPC

    A few months ago, I wrote a post about how to use Excel to streamline your PPC efforts. Since then, I have gotten a few questions on how to build an Excel template. Now, there is no set way to go about creating an Excel template, as they can vary in size and purpose depending on what you build them for.

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  • Bidding on Competitors' Brands: Pros, Cons & Common Mistakes

    When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it can open up a can of worms that will leave you in a worse place than when you started.

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