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Keep readers on your site longer This ebook provides an in-depth look at how reader's find and consume content on a publisher's website. Factors, such as traffic source and device type determine how readers locate a site. And, once they arrive, there are a number of actions pu ...
by Tom Herman, CEO, DashBid With demand for premium video advertising at an all-time high how can so much prime inventory go unsold? The answer is simple: It won’t for much longer. This year, powerful factors are coalescing to give ad buyers the reach they crave, and publishers the revenue they deserve.
by Tim sheets, Senior Director of Monetization, OpenX Header-bidding is among the most novel mechanisms to allow for the integration of programmatic demand into a publisher’s ad server, so it’s critical to get it right. For publishers, the benefits of obtaining full and fair value for all ad inventory through a competitive programmatic marketplace is clear.