evan lepage

  • How to Come Back From a Social Media Fail

    From Fortune 500 companies to mom-and-pop shops, nobody is safe from a social media fail. There are steps you can take to drastically reduce the likelihood of making public mistakes on social media, but we all know mistakes happen. If something still manages to slip through the cracks, you should know how to react quickly and get your social media strategy back on track.

    Hootsuitein Social- 27 readers -
  • 8 Things to Do During Your First Week as a Social Media Manager

    It’s your first day as a social media manager for a new company. Where do you even start? This question is a common one, but one that often goes unasked as people are worried about seeming inexperienced or making a bad impression when they start a new job. Really, it’s a very reasonable question. Making a critical error would be far more costly than asking colleagues for help.

    Hootsuitein Social- 30 readers -
  • How To Create A Social Media Marketing Plan In 6 Steps

    So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...

    Hootsuite- 52 readers -
  • 3 Ways Your Mom is Better Than You at Facebook

    This is an updated version of a post originally published on November 8, 2013. Seventy-two percent of online American adults use Facebook—that includes 79 percent of internet users aged 30 to 49 and 64 percent of those aged 50 to 64. Those adults are increasingly becoming the power users who are clearly getting the most out of the platform—your mom included.

    Hootsuitein Social- 26 readers -
  • Blogging Lessons From 329 Hootsuite Posts

    Allow me to use the first person for a second: in the last three-or-so years, I’ve written 329 Hootsuite blog posts. These were over 300 posts that had to be high quality, shareable, and relevant to our social media-obsessed audience, all while demonstrating our expertise within this industry. Let me state the obvious: I missed the mark more times than I’d probably care to admit.

    Hootsuitein Social- 13 readers -
  • Skills Social Media Managers Will Need in 2016

    A new year shouldn’t only mean a look back at what you accomplished; you also need to look forward to what you hope to achieve. As businesses break down their social media plans for 2016, they’re inevitably going to take a hard look at the social media leaders within the company. As social media professionals (existing, or hopeful), we need to know more about where social medi ...

    Hootsuitein Social- 24 readers -
  • Hootsuite’s Best Blog Posts of 2015

    Here on the Hootsuite blog, we pride ourselves on producing a lot of high-quality content. Like, around 500 blog posts in the last year alone. You’re absolutely forgiven for having only read, you know, five or 10 of them? But we still want to help you discover all the gems you might have missed. With that in mind, we’ve gathered the 15 best blog posts we produced in 2015.

    Hootsuitein Social Content- 29 readers -
  • A Social Media Wish List for 2016

    Hey Santa, When you’re done bringing all those gifts to people on the 25th, I was hoping you might put in an extra week of work. I wouldn’t ask this from you if it wasn’t important. The happiness and sanity of social media professionals across the world depend on it. Social media has come a long way in the last few years.

    Hootsuitein Social- 16 readers -
  • The Troll Who Stole Christmas: A Parody by Hootsuite

    Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks. Check out our version, The Troll Who Stole Christmas, below.

    Hootsuitein Social- 23 readers -
  • How to Better Prepare Your Social Media for 2016

    Can you believe it? There are only three and a half more weeks in 2015. The year was a busy one, jam-packed with wall-to-wall Tweeting and posting, a couple of new networks to figure out (How do I Snapchat?) and countless questions about the future of social media for business. Thankfully, the year is now coming to an end.

    Hootsuitein Social How To's- 18 readers -
  • A Long List of Social Media Advertising Stats

    If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond.

    Hootsuitein Social Mobile- 19 readers -
  • 25 Powerful Content Distribution Tools to Boost Your Traffic

    In today’s digital world, content distribution is nearly as important as the content itself. People are more empowered than ever before to simply ignore content they have no interest in. You can’t buy their attention any more, you have to earn it. Content quality is, of course, essential to earning people’s attention.

    Hootsuitein Social Content- 16 readers -
  • 13 Creative Twitter Poll Ideas for your Business

    Have you ever wanted to know what your Twitter followers thought about, well, anything? Twitter recently released Twitter Polls, an easy-to-use feature that will help you answer all of those pressing questions. The feature allows you to ask your followers a simple question and let them anonymously choose between two short answers. The polls last for 24 hours and the results remain public.

    Hootsuitein Social- 22 readers -
  • 7 Simple Best Practices for Sharing Content Across Social Networks

    Creating content and getting that content seen are two very different struggles, and marketers know both all too well. Social media has only increased the complexity of these processes, by adding a series of essential channels, each with its own audiences and content types. Standing out on social media and getting your content seen and shared takes effort and dedication.

    Hootsuitein Social Content- 20 readers -
  • 9 Social Media Mistakes That Are Costing You Money

    How much money did social media make your business this week? What about this quarter? Or even this year? These questions are tough to answer, as many people struggle to tie their social media activities to their bottom line. The key is knowing exactly what metrics to track, and building the capability for measurement into everything you do online. But that’s not what this blog post is about.

    Hootsuitein Social- 21 readers -