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Type “How to get more Instagram followers” into Google search and you’ll find a lot of media and blogs, including our own, offering tips and tricks for how to grow your community. You’ll also probably find a lot of content about paying for new followers. Most people see these as the only two options for succeeding at Instagram: figure it out, or shell out.
From Fortune 500 companies to mom-and-pop shops, nobody is safe from a social media fail. There are steps you can take to drastically reduce the likelihood of making public mistakes on social media, but we all know mistakes happen. If something still manages to slip through the cracks, you should know how to react quickly and get your social media strategy back on track.
It’s your first day as a social media manager for a new company. Where do you even start? This question is a common one, but one that often goes unasked as people are worried about seeming inexperienced or making a bad impression when they start a new job. Really, it’s a very reasonable question. Making a critical error would be far more costly than asking colleagues for help.
Hashtags are such a prominent part of culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary in 2014 (#official). Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags.
So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...
This is an updated version of a post originally published on November 8, 2013. Seventy-two percent of online American adults use Facebook—that includes 79 percent of internet users aged 30 to 49 and 64 percent of those aged 50 to 64. Those adults are increasingly becoming the power users who are clearly getting the most out of the platform—your mom included.
Allow me to use the first person for a second: in the last three-or-so years, I’ve written 329 Hootsuite blog posts. These were over 300 posts that had to be high quality, shareable, and relevant to our social media-obsessed audience, all while demonstrating our expertise within this industry. Let me state the obvious: I missed the mark more times than I’d probably care to admit.