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From Fortune 500 companies to mom-and-pop shops, nobody is safe from a social media fail. There are steps you can take to drastically reduce the likelihood of making public mistakes on social media, but we all know mistakes happen. If something still manages to slip through the cracks, you should know how to react quickly and get your social media strategy back on track.
It’s your first day as a social media manager for a new company. Where do you even start? This question is a common one, but one that often goes unasked as people are worried about seeming inexperienced or making a bad impression when they start a new job. Really, it’s a very reasonable question. Making a critical error would be far more costly than asking colleagues for help.
Hashtags are such a prominent part of culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary in 2014 (#official). Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags.
So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...
This is an updated version of a post originally published on November 8, 2013. Seventy-two percent of online American adults use Facebook—that includes 79 percent of internet users aged 30 to 49 and 64 percent of those aged 50 to 64. Those adults are increasingly becoming the power users who are clearly getting the most out of the platform—your mom included.
Allow me to use the first person for a second: in the last three-or-so years, I’ve written 329 Hootsuite blog posts. These were over 300 posts that had to be high quality, shareable, and relevant to our social media-obsessed audience, all while demonstrating our expertise within this industry. Let me state the obvious: I missed the mark more times than I’d probably care to admit.
A new year shouldn’t only mean a look back at what you accomplished; you also need to look forward to what you hope to achieve. As businesses break down their social media plans for 2016, they’re inevitably going to take a hard look at the social media leaders within the company. As social media professionals (existing, or hopeful), we need to know more about where social medi ...
Here on the Hootsuite blog, we pride ourselves on producing a lot of high-quality content. Like, around 500 blog posts in the last year alone. You’re absolutely forgiven for having only read, you know, five or 10 of them? But we still want to help you discover all the gems you might have missed. With that in mind, we’ve gathered the 15 best blog posts we produced in 2015.
Hey Santa, When you’re done bringing all those gifts to people on the 25th, I was hoping you might put in an extra week of work. I wouldn’t ask this from you if it wasn’t important. The happiness and sanity of social media professionals across the world depend on it. Social media has come a long way in the last few years.
Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks. Check out our version, The Troll Who Stole Christmas, below.
Another year has come and gone, and major social networks look nothing like they did only 12 months ago. Well, that might be an exaggeration. Your Facebook wall is still your Facebook wall, your Twitter stream still your Twitter stream. But all of these networks have been refined, changed and updated with countless new features—some subtle, some prominent—that could end up helping your business.
Can you believe it? There are only three and a half more weeks in 2015. The year was a busy one, jam-packed with wall-to-wall Tweeting and posting, a couple of new networks to figure out (How do I Snapchat?) and countless questions about the future of social media for business. Thankfully, the year is now coming to an end.
If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond.
Analytics. The word even sounds scary. Something about that ‘y’ in the middle. When you’re learning a new skill or adapting to new techniques and technologies, the last thing you want to focus on are numbers. Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media.
In today’s digital world, content distribution is nearly as important as the content itself. People are more empowered than ever before to simply ignore content they have no interest in. You can’t buy their attention any more, you have to earn it. Content quality is, of course, essential to earning people’s attention.
Social media campaign is about as broad a term as you’ll find in marketing. It has been used to describe social initiatives of every size, from the biggest agency-driven cross-platform campaigns like Dove’s Real Beauty, to the smallest independent newsletter form-fill. This is a good thing. Social media campaigns work for every business, and no one should feel concerned about ...
Seventy percent of marketers expect to spend more on social media ads in 2015 than in 2014. This is contributing to a remarkable 33.5 percent global increase on spending for social media ads this year, bringing the total spend to over $23 billion. Impressive right? Except when you take a step back and realize that this only represents 16 percent of digital ad spending.
Have you ever wanted to know what your Twitter followers thought about, well, anything? Twitter recently released Twitter Polls, an easy-to-use feature that will help you answer all of those pressing questions. The feature allows you to ask your followers a simple question and let them anonymously choose between two short answers. The polls last for 24 hours and the results remain public.
Creating content and getting that content seen are two very different struggles, and marketers know both all too well. Social media has only increased the complexity of these processes, by adding a series of essential channels, each with its own audiences and content types. Standing out on social media and getting your content seen and shared takes effort and dedication.
How much money did social media make your business this week? What about this quarter? Or even this year? These questions are tough to answer, as many people struggle to tie their social media activities to their bottom line. The key is knowing exactly what metrics to track, and building the capability for measurement into everything you do online. But that’s not what this blog post is about.