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As with any startup or new brand launch, there will always be debate regarding how much budget to allocate towards Brand Awareness vs. other pre-launch initiatives, but most will agree that at least some pre-l ...
Have you ever used Yelp to find the best food in town or checked Rotten Tomatoes for a movie review before you decided what to see? When you shop online, do you read what others had ...
One of the biggest challenges in search marketing is being able to scale efficiently. Of course everyone is happy when you hit your stride in optimizing the account and your search campaigns are bringing in highly relevant traffic at a favorable low cost – that’s a great first step! But we all know what the topic of the following week’s agenda will be: How to now scale up eff ...
Negative Keyword Management: a Starter’s Guide Posted: 01.27.2016 Managing negative keywords is essential to optimizing any search campaign, and it isn’t always as simple as you’d think. Certainly several strategies can be argued and each account is unique, but understanding the fundamentals will pave the way for any strategy. Let’s touch on some of the basics to help get you started.