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How to communicate effectively online? Is there a universal path to follow when planning communication or is it industry-specific? How do you establish effective digital communication with customers based on their behavior patterns? We tried to find the answers to those questions during our exclusive networking event in Gdansk, Poland, where the GetResponse HQ is located.
Yay! GetResponse was honored with a Demand Gen Report 2017 Killer Content Award for an Influencer Campaign. We’re so happy and you can bet there was a lot of joyful dancing around the office. How did we do it? Here’s a case study of the GetResponse Marketing Automation Hub, sharing its results from July to November 2016.
According to Gartner’s research, marketing budgets are getting bigger. In fact, this tendency is stable and has been for the last three years. Does this trend apply to small and medium businesses? We decided to check that and polled 200 US-based companies. We asked them to share their budget predictions and identify the channels most likely to drive spending.
Instagram has been widely talked about as of lately. First, the new logo, that people seem to be having a love-hate relationship with. And now, after months of speculations, the company has confirmed (and brought to life in every account) that changes in the post algorithm are going to happen for sure, making the Instagram feed closer to Facebook in style.
To put it mildly, productivity apps are a big business. In fact, TechCrunch recently estimated that “enterprise mobile applications [alone] … are poised to become a $100 billion market opportunity.” Ironically, this proliferation of productivity makes it all the more difficult to actually be productive.
One of the latest GetResponse webinars featured THE content marketing star: Ann Handley, Chief Content Officer for MarketingProfs. Personally I loved every single example from this webinar. Tons of great cases were shared. Each of them was clever and unique. What is most important, stories came not only from the digital world.
Did you know that adding skills to your LinkedIn profile gives you 13x more profile views compared to people who don’t have them listed? Aside from the fact that recruiters can search for people with specific skill sets (source), LinkedIn skill endorsements are a great way to establish yourself as a well-rounded professional. You just have to play the cards right.