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Breaking news is all around us in our everyday lives, but we don’t always think of using breaking news in our business. That’s where David Meerman Scott comes in. David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He’s also the person who defined the term “newsjacking” and made it popular about two or three years ago.
As entrepreneurs, we’re constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don’t often think about is how we can use what’s already original and unique about us to really push our business forward. That’s the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our favorite podcast guests.
Sometimes, you just need to get away. In a professional setting like running your own business, this often means going on a retreat. A business retreat is a great time for your team to connect with each other, think about big picture strategy and refresh and recharge themselves for the work ahead. Firepole Marketing has gone on retreat twice before, and we’re gearing up for ou ...
Many of us do what wedo because at the root of it all, we want to make a difference for the better in the world. Very often, however, it seems like what is getting in the way of that is the same thing that so often makes it possible – money. Money and social change have not always been the most comfortable of bedfellows.
If you are new to our podcast, you may also be new to Sean Platt, the author of Write. Publish. Repeat. Sean is also our most interviewed guest on the show, and it’s not hard to see why! Not only does Sean run a successful online business, he’s also a successful online author and self-publisher. Today, Danny catches up with Sean to talk about the business of being a writer.
Did you know that actors and entrepreneurs have a great deal in common? From seeing yourself as a business to really understanding your customer, professional actors and entrepreneurs need to make the same decisions, consider the same variables, and look at their work in very similar ways. David H.
Notes for Lisa, Ryan, and Megan: Main website: http://www.unmarketing.com/ Website for new book UnSelling: http://www.unsellingthebook.com Scott Stratten’s first book was UnMarketing several years ago. He’s the “unmarketing” guy, with the unpodcast and an “un” handle on most social media platforms.
As your business grows, it will change, and that’s true of yourself as the business owner as well. The act of deciding to change the direction of your business is often called “pivoting,” and it can be scary if you’ve never done it before. That’s why we invited Melissa Anzman, of Launchyourself.com, onto today’s show.
Today, we are talking about doing less – but in a productive way. I know that sounds strange at first, but once you hear from Ari Meisel, author of productivity book Less Doing, you’ll think differently. Ari had a crazy transition from construction in New York to being diagnosed with Crohn’s disease to competing in a triathlon in a super short amount of time.
We know you’re listening to our podcast, but have you heard the ConversionCast podcast? Today, we have their host, Tim Paige with us who is the conversion educator at LeadPages. Tim was an entrepreneur himself who left to join Clay over at LeadPages. Today, he tells us why he made the switch, how he’s met a ton of super knowledgeable, super interesting people with his podcast ...
Over the last year, James Clear has made a name for himself as a productivity and creativity master. He’s also built an audience-based business with 90,000 subscribers in less than 1 year! Today, Danny’s sitting down with James to talk about how James used his own productivity habits to build his successful new business – and how you can use those same habits to be more produc ...
We hear it all the time: We have a great idea. We start a business or build a product, and then we realize that we don’t have the audience or traction to sell the product and sustain that business. It’s a common problem and also an avoidable one. Today we are sitting down with Justin Mares, the co-author of Traction: A Start up Guide to Getting Customers.
Have you ever looked at a company like Priceline and wondered, “How did they get from entrepreneur to multimillion dollar business?” The way to get from point A to point B is by scaling your business. And today, Danny sits down with Jeff Hoffman, a Priceline partner and author of Scale, to talk about what scaling means, how it applies to your business, and how he’s used it to ...
Today’s podcast tackles a topic that you may never have heard of before: Neuro-Linguistic Programming. Now, we know that sounds a bit clinical and scientific, but it’s really just a fancy way of describing a method of changing how you think and how you feel so that you can get more results in pretty much any area of your life.
Down in Florida, Sid’s getting lots of rain. He tells us he dashes to the beach when the sun breaks through the clouds. Up in Montreal, it’s been a hot summer. But, rain or shine, round the world, Firepole is working to bring you great stuff. In fact, we just launched our Course Builders Bootcamp, our international team is redesigning our web site, and we’re working on even bi ...
One of the hardest things about running your own business is figuring out what to charge. It doesn’t matter whether you’re trying to price your consulting package, your self price for your newest set of binoculars, or the latest in your ebook series about urban fantasy pink unicorns. Tweet it! The bottom line is: pricing your stuff is hard. But it has to be done, and so you do it.