feliks malts

  • To DMP or Not to DMP?

    Data Management Platforms (DMPs) have been gaining more popularity over the last few years, and rightfully so. They hold the power to uncover vast amounts of hidden potential within your mo ...

    3Q Digital- 13 readers -
  • Taking on a DMP: what you need to know

    In our last blog, “Leveraging DMPs for next level customer engagement,” we discussed the key insights a DMP can provide for your customer segments, enabling you to make strategic improvement ...

    3Q Digitalin How To's- 11 readers -
  • DMPs vs. DSPs – why you need the former

    Recently, we ran a post on common misconceptions regarding DMPs (data management platforms), which have become more and more important in digital marketing given the proliferation and growing i ...

    3Q Digital- 4 readers -
  • The mighty DMP: nine misconceptions

    If you’ve been to a 3Q Digital event in the last year or so, you’ve likely heard us talking up the importance of DMPs (data management platforms). It’s our view that today’s ...

    3Q Digital- 7 readers -
  • Just in: Our 2016 Predictions for Analytics

    Just in: Our 2016 Predictions for Analytics Data and analytics were huge buzzwords in 2015, but only a small percentage of companies and agencies are using them to full effect. What’s in store for 2016, and how should companies prepare? Here are a few predictions: -Brands will have a greater focus on unifying all of their data sources into one “place” in support of setting u ...

    3Q Digital- 12 readers -