feliks malts

  • DMPs vs. DSPs – why you need the former

    Recently, we ran a post on common misconceptions regarding DMPs (data management platforms), which have become more and more important in digital marketing given the proliferation and growing i ...

    3Q Digital- 4 readers -
  • The mighty DMP: nine misconceptions

    If you’ve been to a 3Q Digital event in the last year or so, you’ve likely heard us talking up the importance of DMPs (data management platforms). It’s our view that today’s ...

    3Q Digital- 7 readers -
  • Just in: Our 2016 Predictions for Analytics

    Just in: Our 2016 Predictions for Analytics Data and analytics were huge buzzwords in 2015, but only a small percentage of companies and agencies are using them to full effect. What’s in store for 2016, and how should companies prepare? Here are a few predictions: -Brands will have a greater focus on unifying all of their data sources into one “place” in support of setting u ...

    3Q Digital- 8 readers -