feliks malts

  • To DMP or Not to DMP?

    Data Management Platforms (DMPs) have been gaining more popularity over the last few years, and rightfully so. They hold the power to uncover vast amounts of hidden potential within your mo ...

    3Q Digital- 13 readers -
  • Taking on a DMP: what you need to know

    In our last blog, “Leveraging DMPs for next level customer engagement,” we discussed the key insights a DMP can provide for your customer segments, enabling you to make strategic improvement ...

    3Q Digitalin How To's- 11 readers -
  • DMPs vs. DSPs – why you need the former

    Recently, we ran a post on common misconceptions regarding DMPs (data management platforms), which have become more and more important in digital marketing given the proliferation and growing i ...

    3Q Digital- 4 readers -
  • The mighty DMP: nine misconceptions

    If you’ve been to a 3Q Digital event in the last year or so, you’ve likely heard us talking up the importance of DMPs (data management platforms). It’s our view that today’s ...

    3Q Digital- 7 readers -