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Ask any business owner and they’ll swear by it: they’d never change the domain name. It’s just too catchy. And fit is exactly what they’ve always wanted to represent their company. But what if: You decide to rebrand: Suddenly the old domain might just not cut it.Take the business in a new direction: The current domain however is too narrowly focused to represent what you wan ...
There’s a battle going on right now and no online store is spared from it. The prize is high: Clicks and conversions and competition fierce. The battleground: Google’s real estate. And now with the merge of Product Listing Ads into Shopping Campaigns, e-commerce stores have even more ammo to fire at you. Yes, your competitors might be out doing you in product listing ads.