fernando maciá

  • Customer Journey and Search Scenarios Part 2

    Estimated reading time: 6 minutes, 30 seconds In the second part of Fernando Macia’s post about customer journey, Fernando talks about search scenarios. Search scenarios If we want to predict the most probable searches, which a user might do along his customer journey, it is very useful to build search scenarios.

    State of Digital- 13 readers -
  • Customer journey analysis and search scenarios

    Estimated reading time: 12 minutes, 29 seconds This is the transcript of Fernando Macia’s presentation at The Inbounder event that took place in Valencia on 19th of May, 2016. You can also download the deck he used here. Users prefer buying in an environment where they feel that they can make their own informed, responsible and free purchase decisions.

    State of Digitalin Content- 39 readers -