florent peyre

  • Musical chairs: where do beacons fit in the retail sensor landscape?

    Beacons are interesting retail technologies to watch. We already know that big brands like Macy’s and Target are testing beacons in their stores, and more recently, retailers like Barney’s new flagship store in Manhattan are deploying full beacon networks. I think we’ll see a hockey stick in beacon adoption in the coming year. But it’s critical that retailers get it right.

    Marketing Land- 5 readers -
  • What Amazon understands about offline retail

    One of the more interesting retail stories that has emerged over the course of the last year is Amazon’s brick-and-mortar strategy. It started with a single physical bookstore in Seattle last November and has evolved into what will be 300 to 400 more stores later this year — and some not just for selling books.

    Marketing Land- 12 readers -