florian huebner

  • Why 2017 Will Be the Year of the ‘Micro Moment’

    Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me” and similar searches like never before.

    Street Fight- 22 readers -
  • Why Local Search Is Even More Important in the Age of Ad Blocking

    At the beginning of 2016, just over 200 million people globally were using ad blocking software. That figure has been on the rise year-over-year, and we can expect the that as we head into 2017 that figure will be significantly larger. With so many people blocking traditional advertising, a growing proportion of internet users cannot be reached through “classic” search engine marketing.

    Street Fight- 11 readers -
  • How Old-School Tactics From Emerging Economies Can Inform Local Marketing

    Pokémon Go took only 3 weeks to generate 75 million downloads worldwide. Marketers were quick to pounce on the phenomenon, seeing nothing but opportunity, especially for local businesses: Create a virtual Pokéstop which coincides with your bricks-and-mortar store — genius! It’s a wildly successful game, but it’s also an anomaly: You can’t expect Pikachu to do all the heavy-li ...

    Street Fightin How To's- 14 readers -