florian huebner

  • How Old-School Tactics From Emerging Economies Can Inform Local Marketing

    Pokémon Go took only 3 weeks to generate 75 million downloads worldwide. Marketers were quick to pounce on the phenomenon, seeing nothing but opportunity, especially for local businesses: Create a virtual Pokéstop which coincides with your bricks-and-mortar store — genius! It’s a wildly successful game, but it’s also an anomaly: You can’t expect Pikachu to do all the heavy-li ...

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