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84% of all consumers say they are influenced by online reviews, according to Bright Local. However, there is currently no meaningful way to harness the content of these reviews to improve strategy. This fact is reflected in the many articles which tell you “what to do with customer reviews” as well as the nature of the jobs surrounding reputation management.
Think With Google, the educational arm of the search giant, recently released its take on Google’s Year in Search for 2016. The annual retrospective of all the biggest search trends from the previous year showed that consumers were feeling unsettled by political upheavals and epidemics. Simultaneously, consumers also embraced “near me” and similar searches like never before.
At the beginning of 2016, just over 200 million people globally were using ad blocking software. That figure has been on the rise year-over-year, and we can expect the that as we head into 2017 that figure will be significantly larger. With so many people blocking traditional advertising, a growing proportion of internet users cannot be reached through “classic” search engine marketing.
Pokémon Go took only 3 weeks to generate 75 million downloads worldwide. Marketers were quick to pounce on the phenomenon, seeing nothing but opportunity, especially for local businesses: Create a virtual Pokéstop which coincides with your bricks-and-mortar store — genius! It’s a wildly successful game, but it’s also an anomaly: You can’t expect Pikachu to do all the heavy-li ...