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As the resident International Customer Success rep here at WordStream, I have seen my share of multilingual campaigns. It’s a small world after all! But diving into international waters can be a great challenge, so here are some of my tips on how to identify if you are ready to expand and how to set up your first experimentation for success. So...
WordStream recently launched a call tracking initiative and naturally we have been asked tons of questions about how our new service offering compares to Google AdWords’ existing Call Extensions and Call Forwarding features. (These services are different from Google’s new Website Call Conversions feature; learn more about that here.