Francisco Rosales

  • You’re looking for Reach, Engagement and Sales in all the Wrong Places

    It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do. But, are you sure that’s the most effective way to grow your business? What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to ...

    Francisco Rosales/ socialmouthsin EMail- 18 readers -
  • Why I Dumped 2,500 of My Email Subscribers and You Should Do the Same

    Dump your Email Subscribers?! I know what you’re thinking… No, I’m not insane. In fact, I do this every year. In this post, I’ll tell you why I dumped 2,500 of my own email subscribers, how, and most importantly, why you need to do the same. Your email subscriber is your most important lead I always say the same thing, email subscribers are the most important prospect your b ...

    Francisco Rosales/ socialmouthsin EMail- 11 readers -
  • How to Optimize Your Welcome Email to Make the First Sale

    The welcome email is most likely the most underestimated in your email marketing strategy, and probably one of the messages with most potential to come out of your business. Why? Very simple… The one message every single person expects from you is a welcome email. They all know it’s coming. The welcome email usually contains something they want, a piece of information th ...

    Francisco Rosales/ socialmouthsin EMail How To's- 16 readers -
  • How to Segment Your Email List for ROI [Infographic]

    Do you segment your email list? If you don’t, you are probably leaving money on the table. Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, an of course, revenue. As we always say around here, the name of the game is “Relevancy.

    Francisco Rosales/ socialmouthsin EMail How To's- 18 readers -
  • Top 10 Social Media Posts of 2014

    I guess summarizing the best content of the year is, among other things, a way of attempting to wrap it all up. 2014 was a great year for SocialMouths, and even thought I’m the one on the “producing” end of the screen, it’s all thanks to you that allow me to deliver what I have to say in form of blog posts, courses and services.

    Francisco Rosales/ socialmouthsin Social- 14 readers -
  • Email Automation Works – Here are the Stats to Prove it

    Email automation works. Period. The problem is, many people still believe we’re just talking about simply sending a welcome message upon signup or a thank you note after a sale. But it’s definitely much more than that. Email automation can help you create a system that targets users with the right messages at the right times, like offering a related product after a sale, cre ...

    Francisco Rosales/ socialmouthsin Social EMail- 91 readers -
  • Facebook Ad Scheduling: What Marketers Need to Know

    Do you use Facebook advertising? Do you want to control the times when your ads run? Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run. In this post we’ll explore what ad scheduling is, where to find it and how to use it. About Ad Scheduling In the past you’ve been able to specify the starting and ending dates an ...

    Francisco Rosales/ Social Media Examinerin Social- 14 readers -
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.

    Francisco Rosales/ socialmouthsin Social- 124 readers -
  • 5 Things to Consider When Monitoring Your Brand on Twitter

    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention. The main point of the post is that, even if you are actively monitoring Twitter for brand mentions, there may be some situat ...

    Francisco Rosales/ socialmouthsin Social- 24 readers -
  • How to Increase YouTube Engagement [Infographic]

    Many business that produce content as a marketing initiative are looking for alternatives to jump into different types of media and new channels of distribution to reach their potential customer. Vine, Instagram, even Tumblr. But even though some have implemented a YouTube strategy in the last couple of years, it’s still a little intimating for many businesses, there’s the pr ...

    Francisco Rosales/ socialmouthsin Social- 24 readers -
  • A Look Inside Facebook Audience Insights [Video]

    Earlier this month, Facebook announced a new tool called Facebook Audience Insights, with the objective to help marketers learn more about their target audiences, before actually running a campaign. I’ve been waiting for this and I finally got it yesterday, so I decided to take it for a spin and take you with me.

    Francisco Rosales/ socialmouthsin Social- 21 readers -
  • Send Your Email Subscribers to Different Landing Pages [Infographic]

    List Segmentation is one of the most critical aspects of email marketing. You should always be looking at ways to separate your email subscribers into different categories, for example people that have previously purchased products from you, people that have expressed interest in different products or services, demographics, or simply based on specific actions like opening a ...

    Francisco Rosales/ socialmouthsin EMail- 14 readers -
  • 8 Facebook Audiences to Help You Make More Sales

    While Facebook marketers in general, and a good part of the blogosphere discuss better ways to beat the organic reach decline, I want you to focus on something else… Sales. Likes, comments, engagement… Those are Facebook metrics. At the end of the day, if this doesn’t result on sales, all that is completely useless.

    Francisco Rosales/ socialmouthsin Social EMail- 21 readers -