freddie ossberg

  • How to Guarantee Internal Buy-in for Your Big Content Projects

    Marketers need to ask their fellow C-level colleagues: “Do we want to be spending money on creating average marketing that gets lost in the noise, or on investing in a voice, brand, and knowledge platform that are a cut above everyone else?” The answer is obvious – no smart leader would ever pick the “noise” option. And yet, buy-in for content marketing investments is difficult.

    Content Marketing Institutein Content- 10 readers -