Frederick Vallaeys

  • Here’s a script to help manage bids by keyword match type.

    Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To execute the strategy properly, bids for each match type need to be kept at a certain level relative to the other match types. For example, if the exact match keyword’s max CPC is $1.

    Frederick Vallaeys/ Search Engine Landin SEO Google- 15 readers -
  • Ad customizers just got a whole lot more powerful

    I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords.

    Frederick Vallaeys/ Search Engine Landin SEO- 29 readers -
  • What you didn’t know about recent Quality Score changes

    Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t changing, advertisers using a tool or script to track QS may need to update their automations. I’ve updated Optmyzr’s (my company) free AdWords Script that calculates account-level QS to be compatible with the change in reporting, so grab a copy of ...

    Frederick Vallaeys/ Marketing Landin Google- 14 readers -
  • What you didn’t know about recent Quality Score changes

    Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While ad rank and the auction aren’t changing, advertisers using a tool or script to track QS may need to update their automations. I’ve updated Optmyzr’s (my company) free AdWords Script that calculates account-level QS to be compatible with the change in reporting, so grab a copy of ...

    Frederick Vallaeys/ Search Engine Landin SEO Google- 19 readers -
  • Expand all your AdWords ads in 30 seconds flat

    Just about a week ago, all AdWords advertisers got access to expanded text ads. Have you converted your whole account over to take advantage of the new format yet? If you haven’t because you’ve been too busy with the day-to-day of managing accounts (or because you took that well-earned summer vacation), read on for an easy to use AdWords Script that can help.

    Frederick Vallaeys/ Search Engine Land- 21 readers -
  • Do you really know how much you’re bidding?

    We’ve all read stories about the most expensive CPCs in AdWords — and while we may find these high CPCs surprising, I bet most of us don’t truly know how much we are bidding for our own keywords. How is that possible, you ask? As bid management has become more complex over the years, it’s very easy to lose sight of the final CPC that’s hidden behind layers of bid modifiers t ...

    Frederick Vallaeys/ Search Engine Landin Google- 23 readers -
  • 10 ways to get ready for the new AdWords

    After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined AdWords and Analytics launch event. I had the good fortune of getting invited to a press event where I could ask questions of Sridhar Ramaswamy and Jerry Dischler, my former colleagues at Google, and now the top AdWords engineering and prod ...

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 33 readers -