Frederick Vallaeys

  • The best-kept AdWords secret: AMP your landing pages

    The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at Disney World with a FastPass, getting a response from our digital assistants like Alexa in less than a second. Big, successful companies have figured out that “fast = more money,” and so they cater to consumers’ insatiable demand for instant gratification.

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 27 readers -
  • Here’s a script to help manage bids by keyword match type.

    Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To execute the strategy properly, bids for each match type need to be kept at a certain level relative to the other match types. For example, if the exact match keyword’s max CPC is $1.

    Frederick Vallaeys/ Search Engine Landin SEO Google- 27 readers -
  • Ad customizers just got a whole lot more powerful

    I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords.

    Frederick Vallaeys/ Search Engine Landin SEO- 39 readers -