gabriel shaoolian

  • The Road To Conversion: Defining User Pathways In The Education Space

    As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products.

    ROI Factor Blog- 20 readers -
  • Online Marketing vs. Offline Advertising: Where to Invest

    When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. The debate between digital and print advertising is a conversation that marketers have faced for quite some time.

    ROI Factor Blogin EMail- 26 readers -