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As part of our digital strategy process, we always spend time developing user personas. User personas -- essentially profiles of the different types of users who will engage with a website -- help us determine how to organize content and how to speak to key benefits and differentiating factors of services or products.
When it comes to sales, too many companies are acting like it's the 20th century, while behaving like it's the 19th century. They forget that the Internet is now a fundamental part of the modern economy. They forget that their competition is likely employing sites like Google, Bing, YouTube, and Yahoo to take their business to the next level.
When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. The debate between digital and print advertising is a conversation that marketers have faced for quite some time.
Any competent business owner knows that marketing mistakes can be incredibly costly. From the missed opportunities that come with failing to reach your target audience, to competitors muscle in on your market share and negatively impacting sales, marketing tactics that negatively impact how clearly you’re able to communicate your value to users can destroy brand growth in a mat ...