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Update 4/16/17: Landreth Heirloom Seeds did survive, thanks in part to the gardening bloggers who raised awareness of their plight. In 2016, they were acquired by American Meadows where Landreth Heritage Seed Collections can be purchased. Here is the announcement message on Facebook from the former Landreth Seed owners about the acquisition: Hello, Seed Lovers! We’re here ...
Last month I did an interview with Chris Dyer from PeopleG2 on his Talent Talk Radio Show. That show is now available from the Talent Talk Radio Show podcast here. We talked about marketing strategy and finding all types of talent for small businesses. In preparation for that interview, I wrote out answers to questions they might ask.
We have yet to see the full power of where the influencer economy will take us. What many don’t realize is this is only a new twist on the old game of having celebrities endorse your products or services. The difference now is what constitutes influence. Where once only the rich and famous had significant influence (and they still do), today there are many paths to becoming in ...
When you’re just starting out with your online marketing efforts, you need to hustle like crazy to get your product and content in front of the right people, including your audience. That’s why, especially in the beginning of your website’s lifetime, you’ll need to mimic your competitors. Think about it. Pretty much any niche in the internet is saturated now.
Today brought yet another surprise from Twitter. Let’s review: First they take away share counts, killing social proof for their site. Twitter search removed the ability to see all historical tweets. Today, the ability to see all recent tweets got moved. Find out not only how to get to as many tweets of a particular URL or hashtag as possible, but also how to find ou ...
WaspBarcode has published their annual State of Small Business Report for 2017. This is their third annual survey analysis of over 1,100 small business owners and executive leaders across a number of fields. See the full report with visuals at the link above. Small businesses are more optimistic going into 2017 and expanding hiring and marketing spend.
Ecommerce stores have a particularly tough time attracting links because of the nature of their sites. Ideally, they should add a company blog to engage their customers and potential buyers and attract links. Blogs are an investment, though, in time and money. So what can an ecommerce site do if they don’t currently have a blog and want to build an audience online? Kim Garst ...
Some of my readers and collaborators were really sad that they missed the 40% off sale for the LearntoBlogHangouts’ Skyrocket Your Traffic and Income Course I wrote about previously. Fortunately for all of us, Kelli and Crystal are running a “Black Friday / Small Business Saturday / Cyber Monday 20% OFF cart sale that includes not just the course I recommended, but all but one of their courses.
You have a new blog – or maybe you just want to grow your existing blog. One of the fastest ways to get more visibility is to connect with established bloggers in niches related to yours. There are three fast ways to make that happen: linking to their blogs, effectively using social media, and blog commenting.
Did you know that my friends Crystal and Kelli have many times more traffic than this blog does today? I wrote about how Crystal drove 628,780 page views in ONE MONTH. They were in the very first blog mentoring group I ever offered. And now look at their success! They went far beyond what I shared with them to teach other bloggers to drive amazing traffic in their LearntoBlog ...
Most people who have heard of billionaire Steve Wynn probably only know he owns hotels or casinos. What they don’t know is why his holdings are so successful and how they can apply what he does to make their own businesses more profitable. Wynn reinvented Las Vegas by providing non-casino attractions to bring families back.
Do you wish you were making more money, but don’t know exactly how to make that happen? Digital marketers can make an average $57k a year and some make $93k or more. And the best news is many companies won’t care if you have a college degree as long as you have the skills to increase their incomes. These amounts are based on actual salaries submitted by employees in this career.
A friend of mine helps to run webinars as part of her job. She says that to her and her coworkers, the most important aspect of a webinar is that it be simple and intuitive for the participants to use. The people she is speaking to are in an older demographic and are not necessarily comfortable with using technology.
If you don’t already have digital marketing skills, you need to get on that. Company managers and clients alike think digital marketing is a simple thing they expect everyone to know. The place to start is with this Digital Marketing Certified Associate Training Program (DMCA). Many people claim they do marketing or social media, but when I try to pin them down on exactly wha ...
So you are finally building your list or generating leads. Or maybe you’ve been meaning to start. But are you falling down on segmenting your list or following up effectively? Having a mailing list, but not doing anything with it is a common challenge. Up until now, the cost of marketing automation has prevented many small to medium sized businesses from implementing automation.
Did you know that selling knives is a controversial topic? Google and Facebook both prohibit buying advertising for most stores selling knives. This makes it difficult for ecommerce stores who sell these products to increase sales. I know that many city dwellers may consider knives and axes scary. They may not know why anyone would have one.
Hong Kong has long been one of the major banking locations in the world. It used to be a place where companies set up bank accounts in order to operate in the Far East. But now companies are reporting that it’s more difficult than ever before to open an account in Hong Kong. WB21 provides an alternative for many offshore companies struggling to set up bank accounts.
What do you do when your vehicle needs repair and you aren’t near your mechanic? Or you don’t have a mechanic? Who can you trust not to overcharge? How do you know if a business is trustworthy and competent? Would you feel better with a personal recommendation? That is what online reviews are: personal recommendations by people just like you or me.
Are You Up To Speed On Spotting A Toxic Stock? April 17, 2016 By Gail Gardner Leave a Comment If you’re a long-time Wall Street denizen, you may pride yourself on spotting a bad or toxic stock and giving it the boot from your memory bank’s span even before your broker clears his throat to give it a casual mention.
What could be more important than pulling new customers into your store or upselling your most profitable products? What these two have in common is colorful, informative signage. Fortunately for us all, unlike years past when you paid a glass blower to make a neon sign or a wood carver or metal worker or printer to make a permanent sign, today you can turn a monitor or TV int ...