garrett french

  • Earned engagement and fragmented audiences: kickstart your process in the enterprise

    The problem: You have a PR team. They keep getting great coverage… in the same 10 publications. You have a content team and dozens of writers. Engagement has never been higher, but they don’t think beyond the confines of your website. The solution: Your content, your brand, your expertise needs a way out to the hundreds if not thousands of niche publishers who collectively s ...

    Search Engine Landin SEO- 15 readers -
  • Local marketing: What is the true local web?

    If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city. Yes, you have to be in these big directories. But marketing in the true local web means creating campaigns relevant to audiences where they live. In this piece, I’ll outline our team’s recent findings on the anatomy of the true local web, wi ...

    Marketing Land- 14 readers -
  • Local marketing: What is the true local web?

    If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city. Yes, you have to be in these big directories. But marketing in the true local web means creating campaigns relevant to audiences where they live. In this piece, I’ll outline our team’s recent findings on the anatomy of the true local web, wi ...

    Search Engine Landin SEO- 15 readers -
  • Preserve Your Content Ecosystem By Fixing Link Rot

    Fixing link rot in your vertical positions your brand as the custodian of a content ecosystem, as a passionate contributor to those in “informational need,” including not just your target consumers, but future writers and thinkers to come. If you’re cultivating a topic area (not just a keyword), and you’re working to be a steward of the important work done in this vertical, ...

    Search Engine Landin SEO Content- 14 readers -