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I’m constantly looking at ways to improve our paid social media strategy at Rackspace, the #1 managed cloud company, to make sure we get the best results with the money we spend. After some experimentation, we’ve made three major changes on how we support paid social marketing campaigns depending on the desired outcome.
There is always the temptation to talk “speeds and feeds” when it comes to technical products and services. But when marketing to the awareness and consideration portion of the funnel on social media, a product sheet doesn’t cut it. The Social Media Metrics Map Download Outside of a major launch, product-centric announcements tend to perform poorly.