garrett mehrguth

  • How to generate B2B leads with LinkedIn’s Sponsored InMail

    In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search, we can assume our audience would “type” certain keywords for what we offer.

    Marketing Landin Social How To's- 28 readers -
  • A fresh perspective on SEO for B2B companies

    There was a time when ranking No. 1 for a keyword was a victory wholly worth pursuing — a time when you could build a list of keywords, craft 300-word blog posts, and your site would drive new business. That is no longer the case. In 2017, we have a different search engine, and it’s critically important that B2B companies understand this.

    Search Engine Landin SEO- 22 readers -
  • 6 roles you need on your marketing team + 2 you probably haven’t considered

    In 2017, digital marketing is no longer an afterthought. Digital is a critical part of almost every company’s marketing strategy regardless of industry. The question businesses are now struggling with is: Which roles (or what people) do I need on my team to be successful? In this piece, we are going to outline the roles needed within a digital marketing team, as well as two ...

    Marketing Land- 21 readers -