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In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search, we can assume our audience would “type” certain keywords for what we offer.
There was a time when ranking No. 1 for a keyword was a victory wholly worth pursuing — a time when you could build a list of keywords, craft 300-word blog posts, and your site would drive new business. That is no longer the case. In 2017, we have a different search engine, and it’s critically important that B2B companies understand this.
In 2017, digital marketing is no longer an afterthought. Digital is a critical part of almost every company’s marketing strategy regardless of industry. The question businesses are now struggling with is: Which roles (or what people) do I need on my team to be successful? In this piece, we are going to outline the roles needed within a digital marketing team, as well as two ...
We walk you through a three-step process that can greatly speed up and improve your keyword research by eliminating a lot of the guesswork. Photo credit: Alan Cleaver via Compfight cc Times have changed and, frankly, our keyword research needs a diet. We get so caught up in building out all of our keywords that we often forget to focus on the key terms that matter to our audience.