gary elliott

  • How Data Mining and Machine Learning can boost revenue

    Humans have always relied on using as much information as possible before making a decision. However, in the past couple of decades the internet has dramatically changed the volume of information available; dealing with 2.5 quintillion bytes of data produced every day is an overwhelming workload for the human brain. Gaining useful insights from complex datasets is a far from trivial task.

    RocketMillin Social How To's- 13 readers -
  • Facebook’s Instant Articles Are Fast but Are They Right for Every Marketer?

    Facebook is the latest platform to address the mobile user experience with its Instant Articles product. As with the Accelerated Mobile Pages (AMP) project by Google, the aim is to speed up the experience for audiences who consume content on their mobile devices. Available to all from 12th April Facebook’s mission is give publishers a “new way to create fast, interactive articles on Facebook”.

    RocketMillin Social- 10 readers -
  • Google and the rise of Personal Assistants

    Using varying & strikingly divergent approaches, the world’s most innovative technology companies are trying to achieve one thing: the development of intelligent personal assistants that can perform tasks for you. This is the next battlefield, and we think Google is going to come out on top. Currently there are some semi-intelligent personal assistants that are designed to ...

    RocketMillin Google- 6 readers -
  • A Marketing Manager’s Guide to Better Results with Six Sigma Principles

    As you’ll know, Six Sigma is a set of techniques and tools for improving a process. It was formally introduced to the world of manufacturing in the 1980s, as a way to ensure products are made defect-free. What set it apart from other quality-improvement initiatives at the time was its clear focus on achieving measureable financial returns by making data-driven decisions.

    RocketMill- 7 readers -
  • Can Programmatic Out-Of-Home Advertising Work?

    We’ve all seen Minority Report and wondered whether this (scarily) personalised out-of-home advertising is possible. Clear Channel, one of the largest outdoor advertising operators, has just announced the purchase of over 2000 phone boxes from Arqiva, which will be replaced with super high-tech kiosks kitted out with daylight-visible digital screens and a whole host of other ...

    RocketMillin Display EMail- 5 readers -
  • Will Conversational Ads Actually Create Conversation?

    So, Twitter have released a beta for Conversational Ads. But what is a Conversational Ad? And will it create conversation between a brand and its followers? Let’s start with, “what is it?” To quote Twitter: “These formats, exclusive to Twitter, make it even easier for consumers to engage with and then spread a brand’s campaign message.

    RocketMill- 5 readers -