gary lipkowitz

  • 11 Ways to Use Video in Your Content Marketing

    Are you considering allocating budget to video? Whether it’s a one-time production in the tens of thousands or a long-term capital investment that may reach hundreds of thousands, video investments are often hard to evaluate and approve because they rarely generate a direct response. Your video project is likely top or middle of the funnel activity, meaning ROI is hard to prove.

    Content Marketing Institutein Content- 17 readers -