gary parkinson

  • How Curated Content Brings the Electoral Experience to Europe

    How much content have you seen published about the 2016 US election campaign? The electoral battle between Hillary Clinton and Donald Trump for the presidency has dominated media headlines in the US and abroad. If the election of Barack Obama in 2008 brought sweeping change to the geopolitical landscape, this election has greater ramifications for the world.

    Visual.lyin Content How To's- 11 readers -
  • How to Become a Better Content Team Leader

    We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling production of high quality content to creating socially engaging tactics that align with your demand-gen objectives; content marketing is how brands scale growth. Marketing teams build reputations around thought leadership and influential best practices wh ... 14 readers -
  • How to Create Sports Content for Big Events

    Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista, sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers. 17 readers -
  • Cocktails, Content, and Solutions to the Consumer Journey

    Marketing in the year 2000 is almost unrecognizable from tactics used by marketing teams in 2016, and today’s solutions look almost nothing like best practices used as recently as 2010. Why the major changes? The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research.

    Visual.lyin EMail Content- 16 readers -