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We all know apps are a huge component of digital marketing. Thanks to this post on the app store landscape, you know the app discovery options available to developers, the major players, and the issue of discovery that most apps face. So how do you put your apps in the best possible position to be discovered? Because roughly half of all downloads come from search within app ...
Apps are a major part of everyday life for a large portion of the population. There are billions available across multiple app stores. How do you get yours to stand out? First, let’s start with an understanding of the current App Store landscape. Discovery Challenge The rich get richer The biggest challenge to any app developer is visibility in the incredibly competitive space.